2011 LA Auto Show: LaCrosse GL Concept is inspired by Buick luxury

Article by Christian A., on November 17, 2011

The LaCrosse GL concept vehicle that can be viewed at the L.A. Auto Show is inspired by Buick luxury. What the brand’s color and trim designers used was a palette of cabernet red, dark cocoa brown and caramel choccachino. When looking at this vehicle, you’re reminded of the ombré patina on vintage guitars, the burnished metal of antique jewelry, and flocked lining of keepsake boxes.

Its premium leather seats are French-stitched and illustrate the subtle elegance of classic club chairs and contours of windswept sand dunes. Smooth suede was used on the headliner.

Magdalena Kokoszynska, creative designer on LaCrosse GL, said that the brushed-and-tinted chrome trim provides the GL with a look that’s more subdued than if bright chrome was used. She added that its overall effect is in line with “Buick’s quietly confident aesthetic.” The doors and backlit Buick-emblazoned sill plates are very appealing.

Anyone who sits inside its cabin will instantly sense its luxurious ambiance, with its use of rich materials that have a warm hue on its flowing sculptural surfaces. The vehicle is refined with the use of soft touch and the slightest of details. Contrasting dark cocoa brown and caramel choccachino leather is used on its seats, doors and instrument panel surfaces.

The pillowed surfaces of the seat cushions offer a vision of windswept sand dunes. The ice-blue French stitching along their seams complement Buick’s signature ambient lighting. A rich choccachino suede is used on the headliner. This material is typically used only in the most luxurious automotive interiors. Its steering wheel uses a butter-soft material.

The new Buick LaCrosse offers the latest personal technology and digital connectivity available. Buick’s highly modern cabin design consists of USB port, auxiliary audio input, Bluetooth and in-dash navigation features. Passengers on the rear seat will also enjoy the highly useful sunshade along with a pair of monitors for the DVD entertainment system.

NHTSA had given LaCrosse’s standard safety features with a 20-Star Safety rating. The enhanced technology consists of StabiliTrak (Traction and Stability control system) and of course the built-in airbags at ceiling, side and front sections of the vehicle.

Moreover, a new level of safety, security and comfort sits behind LaCrosse’s steering wheel technology. The windshield’s head up display helps the driver keep track of the speed without distracting his or her attention. Nighttime driving also ensures all around safety with the 15-degree HID headlamps in its proper position. There is also the navigation system screen, rear view camera as well as Buick’s Side Blind Zone warning to deliver optimum safety and security.

Press Release

LaCrosse GL Concept Refines Buickā€™s Signature Style

When designers set out to capture the essence of Buick luxury for the LaCrosse GL concept vehicle, they looked to the fine cuisine, heirloom objects and enriching experiences the brand’s customers savor. The design study is on display at the L.A. Auto Show through Nov. 17.

Buick’s color and trim designers worked from a palette of cabernet red, dark cocoa brown and caramel choccachino. They took inspiration from the burnished metal of antique jewelry, ombré patina on vintage guitars and flocked lining of keepsake boxes. For GL’s French-stitched premium leather seats, the designers looked to the understated elegance of classic club chairs and contours of windswept sand dunes. And their use of smooth suede for the headliner is designed to invite one’s touch like a favorite pair of gloves.

“The LaCrosse GL concept expresses Buick’s distinctly human kind of luxury – one that is as warmly inviting as it is elegant and refined,” said David Lyon, executive director of design. “The design cues that already distinguish the production LaCrosse – such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces – are amplified in the GL and serve as inspiration for future Buick models.”

LaCrosse GL’s cabernet red exterior paint is complemented by brushed and tinted chrome accents on the grille, door handles and deck lid, as well as around the windows, taillights and headlights. Machine-face, satin-finish 20-inch rims fill the wheel wells for a firmly planted appearance.

“The brushed-and-tinted chrome trim gives the GL a more subdued appearance than if we had used bright chrome. The overall effect is more in keeping with Buick’s quietly confident aesthetic,” said Magdalena Kokoszynska, creative designer on LaCrosse GL.

Open the GL’s doors and backlit Buick-emblazoned sill plates invite one to enter like illuminated welcome mats.

Take a seat and one is ensconced in luxury, enveloped by flowing sculptural surfaces finished in a rich blend of warm-hued materials. They offer soft-touch refinement and surprise-and-delight details. The seats, doors and instrument panel surfaces are finished in contrasting dark cocoa brown and caramel choccachino leather. The seat cushions’ pillowed surfaces evoke windswept sand dunes, and the ice-blue French stitching along their seams harmonize with Buick’s signature ambient lighting.

Overhead, one finds a rich choccachino suede headliner – a material and usage rarely seen in anything but the most luxurious automotive interiors. This butter-soft material also accents the steering wheel, inviting one’s touch.

Like the GL’s exterior trim pieces, the interior metal accents on the instrument cluster and center stack controls are a darker, warmer hue, and are complemented by the swirling grain of wood trim on the steering wheel and dash that evokes the ombré patina fade found on classic Gibson Les Paul guitars.

Attention to detail also is evident underfoot, where leather-surged and accent-stitched floor mats offer further refinement. Likewise, the storage compartments are flocked like the interior of a jewel box.

“Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don’t need to flaunt it,” Kokoszynska said.


If you liked the article, share on:



Audi has just unveiled the latest e-tron concept that previews the brand’s third e-tron model. Dubbed as the Audi e-tron GT Concept, this show car is an electric powered four-door...
by - December 18, 2018
German sports car maker Porsche is making its presence the 2018 Los Angeles Auto Show felt further by unveiling to the global public its new Porsche 911 GT2 RS Clubsport....
by - December 10, 2018
The last time the Lincoln Aviator premium SUV made it to the streets was more than a decade ago. It was only produced for three years, and the 2005 model...
by - December 7, 2018
More than a month ago since introducing the BMW X7 to the global public, the German premium carmaker has unveiled its flagship SUV to the North American audience at the...
by - December 5, 2018
What happens when the Jeep Wrangler off-road expert utility transforms into a pickup up? Jeep has the answer unveiled at the 2018 Los Angeles Auto Show in form of the...
by - December 4, 2018