2011 Mazda2 US-version makes its debut at the LA Auto Show

Article by Christian A., on August 30, 2009

Mazda has been offering the Mazda2 small cars since 2007. Now, for the 2011 model year, Mazda is bringing the Mazda2 to North America, looking forward to telling the driving public that this small car is one of the good things that come in small packages.

The new 2011 MAZDA2 boasts of retaining the essence of Mazda's spirit of compact, sporty dynamic performance "Zoom-Zoom Concentrated." This is why Mazda went after a concentrated and taut form for the body of the Mazda.

The overall design of the Mazda2 allows it to flaunt a dynamic performance even though it has a compact body. Thereby, the Mazda2 allows Mazda to offer a small car that is not only efficient and compact, but one that is also stylish, eco-friendly and fun-to-drive.

Mazda2 has been designed and engineered to be a pure Mazda that offers a dynamic driving experience along with an athletic design and an all-new level of refinement in the subcompact (B-car) segment. In this little package, Mazda engineers focused on offering a unique character -- something that other Mazda vehicles – like the Mazda2 and the MX-5 roadster -- also exude.

When it was launched in 2007 in Japan, Europe and Australia, the Mazda2 immediately created an impact with its distinct design and superior driving performance. Its road elegance did not fail to attract the attention of several auto awards bodies.

In fact, Mazda has a claim to around 48 automotive awards, including "Car of the Year" accolades in several markets like Japan, Bulgaria, Chile, Greece and New Zealand. In 2008, Mazda2 was named as "World Car of the Year" (WCOTY) at the 2008 New York International Auto Show, allowing it to cement a status in the B-Car segment.

Because of these accolades – along with around 370,000 units sold within three years since its launch – Mazda2 has become one of the global models that have come to represent the essence of the Mazda brand.

During the development of the new Mazda2, the Japanese carmaker carefully reviewed and considered the current global trends in the subcompact car segment, and then determined which of them could be imbued into its own B-Car offering.

Thus, the new Mazda2 has become a global subcompact that still offers adrenaline-charged driving performance while delivering a high crash safety performance, generous interior space and superior fuel efficiency.

In terms of body, Mazda has kept it in mind that the new Mazda2 should be a compact vehicle with an optimal yet efficient body size. This is a contrast to what other carmakers have been doing – making their small cars larger.

Exterior Design

At Mazda, they have a so-called exterior design theme of "coordinated movement," which should allow the Japanese carmaker to come up with a solid yet expressive exterior. Working on this theme, Mazda's design team fused the visual movements created by Mazda2's body lines, silhouette and the patterns of light on the body to produce multifaceted expressions unusual on a subcompact car.

These expressions were conveyed through a number of key exterior design elements like its deeply sculpted form wherein the car's body is drawn inward fore and aft of the A-pillars as well as with distinctive character lines extending from the front fender arches to the body shoulders.

Another key exterior design element is Mazda's sporty wedge shape that strongly suggests forward motion. Mazda2 is simply a dynamic subcompact that defies the ongoing trend in the segment. For instance, rival carmakers have been designing and developing products that are too focused on functionality, thereby giving their compacts a boxy body form.

On the other hand, Mazda2 stays true to the Japanese carmaker's performance-driven design DNA. It stands out from the rest of the B-car segment thanks to its strong visual impression and dynamic performance. Instead of adopting a boxy appearance, Mazda2 features shorter body overhangs as well as trimmed corners – allowing it to embrace a form that is both sporty and compact.

This athletic compact body is further enhanced by the addition of character lines. Of course, the stunning, athletic appearance of Mazda2 is matched by a striking, dynamic performance that fellow subcompacts do not possess.

The Japanese carmaker took effort to ensure that Mazda2 is able to deliver a Zoom-Zoom driving experience – by endowing its subcompact with driver-oriented maneuverability and self-assured driving dynamics. Mazda also worked to ensure that Mazda presents a great value to its owners by making it fuel efficient and highly durable.

On the other hand, the Zoom-Zoom driving experience has two crucial attributes. One of these is the sense of linear acceleration and deceleration that sharply and accordingly responds to the depression of the of accelerator pedal, thereby allowing drivers to control vehicle speed.

The second attribute is the sense of liveliness achieved by the instant response to the accelerator, thereby allowing drivers to achieve quick off-the-line acceleration and overtaking. Mazda's development team was able to achieve and enhance these two attributes without severely affecting Mazda2's fuel efficiency as a whole. Mazda is planning to commence sales of Mazda2 in North America in late summer 2010.

Press Release

2011 MAZDA2

Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation - the 2011 MAZDA2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the MAZDA2 is Zoom-Zoom in its most concentrated form - compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

MAZDA2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment, as MAZDA3 did for the compact C-Car market. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.

Originally launched in 2007, the new MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

While developing the new MAZDA2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new MAZDA2 adds Mazda's unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda's first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire.

Dynamic Performance

With the MAZDA2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new MAZDA2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.


Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car's body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new MAZDA2's compact body. In other words, the MAZDA2 possesses the essence of Mazda's spirit of compact, sporty dynamic performance - "Zoom-Zoom Concentrated."

Exterior Design Theme: "Coordinated Movement"

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of "coordinated movement". In line with this theme, the design team combined the visual movements created by the car's silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new MAZDA2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Dynamic Performance Not Found on Competitors in the Segment

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new MAZDA2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.

A Powertrain for Sporty Performance with Great Fuel Economy

The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the MAZDA2's superior fuel economy as a subcompact car.

Nimble Handling and a Stable Ride

The new MAZDA2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.

Superior Quietness and Aerodynamics

In order to create more comfortable day-to-day driving, Mazda took various countermeasures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the MAZDA2's quietness, but also to a more sporty ride and fuel efficiency.

Harmony Between Sporty Driving Performance and Environmental and Safety Features

In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new MAZDA2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the "gram" strategy employed during the development of the MX-5 sports car. As a result, the MAZDA2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy.

The Security of a B-Car's Functionality and Maneuverability

In line with the way B-cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the MAZDA2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces.

More information on the 2011 MAZDA2 interior, specifications and pricing will be available at a later date.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

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