Mazda has been offering the Mazda2 small cars since 2007. Now, for the 2011 model year, Mazda is bringing the Mazda2 to North America, looking forward to telling the driving public that this small car is one of the good things that come in small packages.
The new 2011 MAZDA2 boasts of retaining the essence of Mazda's spirit of compact, sporty dynamic performance "Zoom-Zoom Concentrated." This is why Mazda went after a concentrated and taut form for the body of the Mazda.
The overall design of the Mazda2 allows it to flaunt a dynamic performance even though it has a compact body. Thereby, the Mazda2 allows Mazda to offer a small car that is not only efficient and compact, but one that is also stylish, eco-friendly and fun-to-drive.
Mazda2 has been designed and engineered to be a pure Mazda that offers a dynamic driving experience along with an athletic design and an all-new level of refinement in the subcompact (B-car) segment. In this little package, Mazda engineers focused on offering a unique character -- something that other Mazda vehicles – like the Mazda2 and the MX-5 roadster -- also exude.
When it was launched in 2007 in Japan, Europe and Australia, the Mazda2 immediately created an impact with its distinct design and superior driving performance. Its road elegance did not fail to attract the attention of several auto awards bodies.
In fact, Mazda has a claim to around 48 automotive awards, including "Car of the Year" accolades in several markets like Japan, Bulgaria, Chile, Greece and New Zealand. In 2008, Mazda2 was named as "World Car of the Year" (WCOTY) at the 2008 New York International Auto Show, allowing it to cement a status in the B-Car segment.
Because of these accolades – along with around 370,000 units sold within three years since its launch – Mazda2 has become one of the global models that have come to represent the essence of the Mazda brand.
During the development of the new Mazda2, the Japanese carmaker carefully reviewed and considered the current global trends in the subcompact car segment, and then determined which of them could be imbued into its own B-Car offering.
Thus, the new Mazda2 has become a global subcompact that still offers adrenaline-charged driving performance while delivering a high crash safety performance, generous interior space and superior fuel efficiency.
In terms of body, Mazda has kept it in mind that the new Mazda2 should be a compact vehicle with an optimal yet efficient body size. This is a contrast to what other carmakers have been doing – making their small cars larger.