2017 Land Rover Discovery arrives at LA Auto Show with $49,990 price tag

Article by Anita Panait, on November 15, 2016

Following its unveiling at the 2016 Paris Motor Show, the new 2017 Land Rover Discovery SUV has made its debut in United States with an interactive public pop-up display in the Venice neighborhood of Los Angeles on Abbot Kinney Boulevard. It is on display from Nov. 11 to 14 at 1515 Abbot Kinney Blvd., Venice, California, 90291 before heading off to the LA Convention Center for the 2016 LA Auto Show (Nov. 18 to 27).

Designed and developed to replace the Land Rover LR4 SUV, the 2017 Land Rover Discovery is a fusion of premium exterior and exterior design with innovative technology and all-terrain capability. It is also designed to comfortably accommodate up to seven passengers and its seating could be configured remotely through a smartphone app thanks to the Intelligent Seat Fold technology.

Thanks to its advanced lightweight aluminum construction, the 2017 Land Rover Discovery is around a thousand pounds (453 kilograms) lighter than the Land Rover LR4. It also consumes up to 14 percent less fuel than the LR4 (City fuel economy rating) when powered by the 3.0-liter supercharged V6 gasoline engine.

Homologated to fit into US standards, the new 2017 Land Rover Discovery will be available at a starting price of $49,990 (excluding destination and handling charges of $995). This is good for the SE version (base model) that is powered by a supercharged 3.0-liter V6 engine that provides up to 340 hp (253 kW) of output and up to 332 lb-ft (450 Nm) of torque.

This version comes available with automatic headlights, power-folding heated mirrors and a fixed panoramic glass roof, as well as rain-sensing wipers and 19-inch alloy wheels. In addition, the new 2017 Land Rover Discovery also features rear parking sensors and electrically powered front seats wrapped in leather. A 10-speaker audio system, a 60:40-split folding rear seats and an eight-inch touchscreen could also be availed.

Meanwhile, the new 2017 Land Rover Discovery is also offered in HSE trim (with a starting price of $58,950) and the HSE Luxury variant (with base tag of around $65,950), both of which are powered by a 3.0 liter diesel engine that offers lesser output of 254 hp (189 kW) but with a huge level of torque at 443 lb-ft (600 Nm). All versions of the 2017 Land Rover Discovery are equipped, as standard with an eight-speed automatic transmission.

At launch, the 2017 Land Rover Discovery will be available with the limited-run First Edition that is priced at $73,950. Powered by the supercharged 3.0-liter V6 gasoline engine, the First Edition builds on the flagship HSE Luxury trim and features blacked-out front grille flanked by LED headlights, 21-inch wheels, body-colored door handles and All Terrain Progress Control as well as Terrain Response 2.

The interior of the First Edition is provided with configurable ambient lighting and InControl Touch Pro Navigation system. Surround camera system with park assist is also equipped. In addition, it comes with the waterproof Activity Key wristband that could lock the vehicle and disable the standard key for safekeeping inside the Discovery.

Press Release


Land Rover today announced the North American debut of the all-new 2017 Discovery SUV at an interactive consumer popup activation in the iconic Venice neighborhood of Los Angeles on Abbot Kinney Boulevard.

The Discovery Venice popup opened to the public today with big-wave surfer Laird Hamilton and wife Gabby Reece, champion volleyball player and fitness leader, on hand to help open the activation. The space is now open to the public through Monday, Nov. 14.

Attendees will be able to explore the new Land Rover Discovery and view a curated selection of the latest in premium activity gear, with opportunities to try out interactive training experiences and state-of-the-art fitness technologies with virtual reality. Curated gear will include surfing, cycling, sports and fitness innovations from ROKA, Cerevo, Hobie, Eddyline Kayaks, Parsons Xtreme Golf, Atlas Snowshoe Company, YERKA Bikes, FEND, Hiplok, PTX Performance Products USA, Blind Dog Surfboards among other top active lifestyle brands.

“We are thrilled to join Land Rover in the debut of the Discovery here in our hometown where outdoor activities and an active lifestyle are encouraged,” said Laird Hamilton and Gabby Reece. “The Discovery’s smart technology helps families on-the-go like ours; not only stay connected but also provides incredible room and storage, offering the perfect mix of versatility, innovation and luxury. We are so excited to introduce the car to the Venice community and join our fans for the exciting activities at Discovery Venice.”

“The Land Rover Discovery is the perfect choice for today’s active consumers who need vehicles that make their lives easier and more enjoyable. Whether it’s an exciting vacation or just a quick trip to the beach, the seven seat option provides versatility for any adventure, big or small,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The new Discovery will make its US debut on Abbot Kinney in Venice with a fun and innovative pop up activation featuring the latest road bikes, fitness equipment, kayaks and surfboards. We really look forward to meeting local customers who share our same passion for innovation and design.”

The Land Rover Discovery is the brand’s most versatile SUV offering premium design and interiors, all-terrain capability and unique cutting-edge technology. With seating to accommodate up to seven full size adults comfortably(1), the Discovery features a distinctive stepped roof design for enhanced passenger headroom and comfort. Intelligent Seat Fold technology(5) allows owners to instantly configure seating remotely via their smartphone app.

The 2017 Discovery SUV is also available with Activity Key technology, which allows customers to enjoy sports and active hobbies without having to carry the standard key fob. The waterproof Activity Key simultaneously locks the vehicle and disables the standard key, which can be left safely inside. This leaves Discovery owners free to pursue their passions without worrying about the security of their vehicle.

The Discovery features advanced aluminum construction for enhanced capability and efficiency. Lightweight aluminum construction cuts approximately 1,000 lbs(2) from the weight of the outgoing LR4 and when equipped with the 3.0-liter supercharged V6 gasoline engine, the new Discovery delivers up to 14 percent greater City fuel economy compared to the outgoing Land Rover LR4 SUV(3).

Events at the Discovery Venice activation will include guest appearances from Southern California athletes, chefs and designers including Chef Stuart O’Keeffe, Olympic gold-medalist swimmer Conor Dwyer, vegan cookbook author Kristy Turner and interior designer Nathan Turner. Local food trucks including The Butcher’s Daughter, Cousins Main Lobster, Mandoline Grill, The JUICEBOX Truck, Urban Espresso and Peaches' Smokehouse & Southern Kitchen will be onsite throughout the activation with food available at discount rates. Consumers are also encouraged to visit nearby Venice businesses that have partnered with Land Rover for further discounts and special offers.

The Discovery Venice activation will be held at 1515 Abbot Kinney Blvd, Venice, California, 90291 and will be open to the public on the following days:

– Friday, Nov. 11 from 12 – 8 p.m.

– Saturday, Nov. 12 from 10 a.m. – 8 p.m.

– Sunday, Nov. 13 from 11 a.m. – 7 p.m.

– Monday, Nov. 14 from 11 a.m. – 7 p.m.

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