One-off Sriracha Lexus IS 300 show car is on the hot seat at 2016 LA Auto Show

Article by Christian A., on November 17, 2016

The Lexus IS 300 five-passenger luxury sport sedan is nothing short of hot. It is sizzling with performance-laden power thanks to a 3.5-liter V6 engine that provides 255 hp of max output and 236 lb-ft of peak torque available between 2,000 rpm and 4,800 rpm. It is also oozing with luxury and sportiness. Hot indeed!

To make the Lexus IS 300 much hotter – at least in terms of looks -- the people at Lexus collaborated with Huy Fong Foods, a known maker of the iconic Sriracha chili sauce. No, they don’t plan to pour Sriracha chili sauce onto a Lexus IS 300. That would be an insane idea.

But wait, Lexus did actually try to add Sriracha onto the paint that would serve as the exterior finish of this one-off Lexus IS 300 all-wheel-drive sedan. Insane as it is, but sometimes crazy ideas are needed to achieve something fresh and appealing, especially if it is to catch the attention of visitors to the 2016 Los Angeles Auto Show being held at the LA Convention Center. And Lexus sure did turn many heads with this creation.

To give the Sriracha Lexus IS 300 the hot looks that it needed, Lexus turned to West Coast Customs, a famous custom car company that was featured in the first four seasons of the MTV’s Pimp My Ride television series. West Coast Customs wasted no time in creating a unique paint color that resembles Huy Fong Foods’ Sriracha chili sauce.

The custom car company succeeded in creating a distinct burnt orange-red color dubbed as “Sriracha Red.” This paint features a "flex of chili-like flakes" as well as a prominent clear coat that mimics the bottle in which the chili sauce is contained. This custom paint is contrasted by green accents on the grille, exhaust tips, mirrors and brake calipers – thereby mimicking the bottle’s cap.

Inside, the Sriracha Lexus IS 300 features seats with red and green inserts as well as bright red seat heater buttons with little flames above the seat icons. In addition, the Sport mode is now named as "Sriracha" mode.

It also features sriracha-like resin steering wheel. In addition, the key fob for this Lexus IS a chili button that dispenses Sriracha sauce! That’s hot driving -- in another sense of the word! In case, an onlooker is still unsure of the nature of this Lexus IS 300, he or she could take look at rear end of the car and find “Sriracha” -- written in the usual Lexus font – on the left flank of the plate panel.

And if one thinks that the Sriracha Lexus IS 300 is not hot enough, he or she could open the trunk and indulge in 43 bottles of rear Huy Fong Foods’ Sriracha chili sauce!

Press Release

LEXUS SERVES UP THE SRIRACHA IS: MAKING A HOT CAR SPICY

To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations. The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.

“The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate,” said Brian Smith, Lexus vice president of marketing.

“I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”

To bring the concept to life, Lexus commissioned the elite crew at West Coast Customs. Lexus also created a light-hearted video for fans to enjoy. “Sriracha In Everything” highlights the vehicle’s custom details and how Sriracha makes everything hotter. It can be viewed at: https://youtu.be/U2mtILDZRgI.

The special features of Sriracha IS:

Official Sriracha IS Paint Job
Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.

Sriracha-Injected Steering Wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”

Sriracha Temperature Settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.

Sriracha Driving Mode
Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.

Handcrafted Seats
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.

Sriracha IS Badging
Custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.

Sriracha Green Accents
Touches of green are a signature element of official Huy Fong Foods products. Bottle-cap green details throughout the car include:

Spindle grille outline
Hand-painted calipers
Interior cabin mood lighting
Chrome side view mirror accents
Hand-stitching on the seats
Fully Stocked Trunk
The trunk is stocked with 43 bottles of Sriracha for emergency condiment situations.

Key Fob with Remote Emergency Sriracha Activation
The key fob includes an emergency chili button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.

Sriracha IS Driving Accessories:

Driving Jacket
A hot car deserves a hot driving jacket. For this collaboration, Lexus created two one-of-a-kind jackets that feature hand-embroidered images of the Sriracha IS and custom Sriracha IS patches to commemorate this sizzling venture.

Driving Mitts
Some cars require driving gloves. The handling on the Sriracha IS is so hot, custom oven mitts are necessary.

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