Cadillac and Chevrolet chose LA Auto Show to help boost California sales

Article by Christian A., on August 29, 2009

Two brands that have lost a considerable percentage of their market share have decided to showcase their key products at the L.A. Auto Show to prove that they have a credible offering.

Cadillac brought the CTS Coupe while Chevrolet introduced the compact Cruze. Both brands have experienced higher sales declines in California than in the other states.

Brian Nesbitt, Cadillac's general manager, said that it's precisely for that reason that the company unveiled the coupe in the auto show. He said that the coupe will stand for a small portion of CTS sales but will be a "nice niche vehicle."

He cited the Audi A5 and the Mercedes-Benz E-Class Coupe as good niche examples. He believes that the coupe will hopefully draw customers to Cadillac.

Nesbitt noted that one way to appeal to people is to bring the vehicles to a location chosen by potential buyers and bring in a few competitors to be able to compare. To bring in customers who wouldn't normally consider Cadillac, he said, "We must conquest."

Meanwhile, the Cruze was introduced in California to take aim at the Honda Civic and Toyota Corolla, said Margaret Brooks, marketing director for small cars at GM. She expressed optimism with the small-car market and she said that she was confident that the Cruze will change the rules for compact cars.

The Cruze is claimed to have the space and amenities of a mid-sized car. It even delivers 40 miles to the gallon. The vehicle goes on sale in the third quarter of the year, which means that there‚ plenty of time for Chevy dealers to get extensive training before the vehicle goes on sale.

If you liked the article, share on:



Presenting a redesigned version of the Golf was not the only highlight in Volkswagen’s display during the 2016 Los Angeles Auto Show. The brand also brought out an improved version...
by - November 21, 2016
It is undeniable that sports utility vehicles are now a thing these past few years until. We could see carmaker from around the world starting to offer SUVs of their...
by - November 20, 2016
Before its debut at the 2016 Los Angeles Auto Show, Nissan has announced the pricing (in advance) for its 2017 Versa Note hatchback. Customers in the US can get the...
by - November 19, 2016
A manual transmission arguably brings more excitement to the person behind the wheel. Here’s some good news to those who have been waiting for Audi to release the latest word...
by - November 19, 2016
How would you like to see “Rogue One: A Star Wars Story” up close? Well, Nissan created a limited edition Rogue for this year’s much awaited film. The 2017 Nissan...
by - November 19, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!