Scion unveils C-HR Concept SUV at Los Angeles Auto Show

Article by Christian A., on November 23, 2015

SUVs are known more for their functionality than their performance and design. But what would you say about an SUV that combines the best aspects of these three elements? At the 2015 Los Angeles Auto Show, Scion is presenting an SUV that boasts of having this trifecta -- the Scion C-HR Concept -- which stands for "Compact size and High Ride height."

This model is conceived for young urban creatives or “yuccies,” who yearn for vehicles with an outstanding yet distinctive design. Yuccies typically see SUVs as boring, lacking emotion and not appropriate for their modern lifestyle.

During their research, designers found out that participants have taken a liking to images of objects that combine form and function, namely: sleek chopsticks made from recycled materials, a cutting board with grid lines for precise slicing, and an earthy but modern terrarium.

Thus, Toyota’s international design team sought to make the C-HR stand out in terms of styling but they also wanted to bolster its role as an urban lifestyle vehicle. Its cabin is inspired by a diamond with sheered sides – precise and sharply shaped.

Likewise, when viewed from above, the C-HR features diamond points on the front, rear and sides – thereby providing a clear view of the SUV's round fender flares visible. On the other hand, the C-HR features a sensual yet emotional lower body and a chiseled cabin that provides ample protection for the occupants inside.

The SUV concept features graphite black accents on the grille, fender flares, rear bumper and lower side panels – conveying the C-HR's strength and stance. Moreover, the concept features an all-piano black roof, which reinforces its already sleek and stylish profile.

Accentuating the C-HR's cut gem theme are its 21-inch wheels, which have spokes with chiseled cut-outs. Underpinning this SUV concept is Toyota’s New Global Architecture (TNGA), a highly flexible modular platform that allows the carmaker to create numerous products at lower costs and greater efficiency.

TNGA allows for a lower center of gravity and a more rigid body, as well as more responsive handling and enhanced ride comfort. Since a more rigid body means lesser body movement and roll during cornering, occupants would experience a smooth and comfortable ride without sacrificing performance.

According to Scion Vice President Andrew Gilleland, the C-HR Concept embraces Scion's reputation for doing things differently and wears it like a badge of honor. On the other hand, C-HR Chief Engineer Hiro Koba remarked that while the concept features a high ride height, their focus to create a fantastic urban driving car.

Speaking for himself, Koba said he enjoys the race track during weekends and he would want a car that he would enjoy driving in the city during weekdays.

He described that vehicle as having refined driving comfort, precise steering and responsive. Gilleland, meanwhile, remarked that the C-HR will be a stand-out vehicle for Scion. He said they expect the SUV’s styling to “lead the way” but that its “substance will seal the deal.”

Press Release


Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.

“With the C-HR Concept debut and collaborations with our incredible creative partners, it’s an exciting time for Scion,” said Landy Joe, Scion auto shows and special events manager. “Our goal was to interject this spirit in our LA Auto Show activations and demonstrate how Scion likes to do things outside of the box.”

Scion C-HR Concept
The eye-catching Scion C-HR Concept will make its world debut, giving attendees an up-close look at the next addition to Scion’s line-up. Named for its Compact size and High Ride height, the C-HR Concept incorporates distinctive styling and sporty performance. The versatile hatch and sophisticated touches aim to meet the lifestyle needs of the young urban creatives who inspired the design.

STAMPD Style for Scion
Scion’s style statement doesn’t end with the C-HR Concept. Scion creative partner and GQ Magazine’s “Best New Menswear Designer of 2015,” Chris Stamp of Los Angeles-based ‘avantstreet’ lifestyle brand STAMPD, will give Scion product specialists a fresh look for the auto show season. Exclusive to Scion, the collection of jackets, shirts and pants takes styling cues from STAMPD’s outlook on luxury streetwear. Two new commercials, directed by Stamp, feature both menswear and womenswear outfits that complement the sporty look of the 2016 iM and sleek aerodynamics of the 2016 iA. A preview of the Scion x STAMPD collaboration can be seen on the Scion Blog.

Creative Collaborations on Display
LA Auto Show visitors will experience how Scion’s creative partners take the spirit of the brand to new places. Meet and greets with Scion partners will be held at the Scion booth during the following dates and times:
Friday, November 20 at 11:30 a.m.: Robert Kirkman, creator of The Walking Dead comic book and Skybound Entertainment
Saturday, November 21 at 1:30 p.m.: Andrew Reynolds and Bryan Herman, legendary professional skateboarder and leader of Baker Skateboards
Sunday, November 22 at 1:30 p.m.: Steve Aoki, Grammy Award-Nominated, Gold-Selling Artist & Producer/DJ
Saturday, November 28 at 1:30 p.m.: Eddie Huang, restauranteur, writer, host, and TV producer
Further examples of these partnerships will be on display with the attention-grabbing Scion iA project builds by Eddie Huang and Skybound Entertainment. Huang embraced LA culture with a modern take on the classic lowrider, outfitting the iA with a chain-link steering wheel, custom swivel front seats and a one-of-a kind gold-plated grille. The hood features a mural of a “human panda,” which is how Huang refers to himself.

Fans of The Walking Dead will appreciate Skybound Entertainment’s execution of Robert Kirkman’s latest comic book, Outcast. With the theme of demonic possession, the orange, black and green-toned car moves and operates on its own via pneumatic movements of multiple components and an automated sequence of light and audio effects.

11th Annual Scion Tuner Challenge
Prominent streetwear brands illest and Crooks & Castles showed what’s possible when each created remixed versions of the 2016 Scion iM. Competing head-to-head in Scion’s annual Tuner Challenge, Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, while Rob Panlilio, co-founder of Crooks & Castles, stuck to his Japanese car roots with a wide body kit and AccuAir suspension. Visitors will get an up-close look at both builds before the winner is announced by Eddie Huang on November 28.

2016 Scion FR-S Release Series 2.0
Style is simple with the 2016 FR-S Release Series 2.0. With just 1,000 vehicles available, the 2016 FR-S Release Series 2.0 is the most elusive and exclusive Scion release series yet. The vehicle comes with luxurious appointments and premium features, including heated seats in black Alcantara and leather with camel-colored accents; Lunar Storm paint and 17-inch forged alloy wheels; Smart key with push-button start; dual-zone automatic climate control and HID headlamps with LED daylight running lamps.

About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the all-new iM five-door hatchback, the all-new iA sports sedan, the iconic xB urban utility vehicle, the tC sports coupe, and the FR-S rear-wheel drive sports car. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit

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