$15K will allow you to drive a McLaren 570S on ice at the 3-day Arctic Experience

Article by Christian A., on October 28, 2016

Physics will tell us that driving on a close to zero-friction surface will most likely leads to broken bones and wrecked cars. When it’s close to impossible to even walk across a frozen lake, the harder it is to cross with a set of wheels. Well, sure we’ve got handy dandy spikes to keep the car from slipping but still, we have to take extra caution when navigating through these perilous paths – which means traversing with less power than what we’re used to in normal conditions.

Controlling 100-horsepower (75 kW) on a snow-covered and icy road is already an arduous task, what more with a 570-horsepower (425 kW) car? A few would probably chicken out but a few crazy, lucky, and hopefully, well-trained individuals brave themselves to take on the challenge to wrestle a 570-horsepower McLaren 570S on the latest Pure McLaren Arctic Experience.

For those who do not know, British supercar creator McLaren put up an in-house experience provider called Pure McLaren which organizes track days, driving schools and tours. This icy McLaren 570S experience will be done 200 miles inside the Arctic Circle and inside the massive Test World facility in Ivalo, Finland.

This whole experience will test their driving skills in two of Test World’s tracks – assorted snow and sheet-ice – and will also be tested out on the public road. For safety purposes, McLaren professional instructors will be assisting participating drivers through the whole experience. Each participant will go through a program based on their skill level. The experience itself will hone self-esteem and confidence while this may also be an avenue to practice (and maybe perfect) advanced maneuvers. Safety will be first priority so any kind of hoon mode is discouraged.

While the highlight of the whole experience, other activities are also available for the less courageous such as a husky safari and a snowmobile expedition. This Arctic Experience will run from January 7 to February 14, 2017, to be participated in by groups of 14, drivers or non-drivers, McLaren owners and non-owners, will have to stay at the Jarvi Lodge, home of Finland’s longest-serving president, Urho Kekkonen, for three days to finish the program. The fee is however quite expensive – priced at £12,500 or approximately $15,288.

The McLaren 570S is powered by a 3.8-liter twin-turbo V8 engine producing 570 horsepower and 443 lb.-ft. (600 Nm) of torque. On normal, dry asphalt, the 570S can sprint from 0 to 62 mph (100 kph) in only 3.2 seconds with a top speed of 204 mph (328 km/h). So imagine, all this power unleashed in a slippery snow-covered and ice-sheeted track, anyone capable of controlling this beast should probably be crowned as an Ice King/Queen.

Press Release


Pure McLaren has announced its inaugural ice driving experience, taking place in January 2017. Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, Pure McLaren Arctic Experience will be the only ice driving programme in the world to offer the thrill of the multi-award winning McLaren Sports Series.

The programme is designed to give guests an extraordinary experience on snow-covered roads and ice track. Like all Pure McLaren events, the exhilarating programme is tailored to the driver’s needs to help them achieve their goals, whether that’s mastering the infamous Scandinavian flick or building their confidence in challenging driving conditions. The team of professional driver coaches from Pure McLaren are working with renowned winter testing facility Test World, a leading proving ground based in Ivalo, Finland, to provide one of the most varied ice driving experiences available. Test World’s expansive grounds coupled with Pure McLaren’s professional drive team provide a safe and secure environment to learn and practice in.

Guests will experience the multi-award winning McLaren 570S Coupé,tackling a variety of track configurations, encompassing both ice and snow surfaces. The exhilaration continues away from the track with Pure McLaren teaming up with local travel provider Luxury Action to offer an exciting programme of winter activities, including a husky safari and snowmobile expedition. Accommodation will be provided in the beautiful Jávri Lodge, the former home of the President of Finland. Here guests will enjoy the very best of Finnish hospitality in a remote location nestled within the untamed Lappish wilderness. Built by Urho Kekkonen, the longest serving President of Finland, it is set amongst vast lakes and forests and is in an ideal position for viewing the Northern Lights.

The Pure McLaren Arctic Experience will take place from January 15 to February 3, 2017 and offers groups of up to 14 guests a three night stay. The event is open for drivers and non-drivers, McLaren owners and non-owners and will be the first Pure McLaren activity of a busy 2017 schedule.

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