Bugatti, the French super sports car, now has 27 dealers in 13 countries and has become one of the most important global players in the automotive industry.
North America is one of Bugatti’s most important markets. It has sold out a quarter of its Veyron series alone with customers constantly anticipating the next “big thing.”
And to celebrate Bugatti’s success over the years, it has opened its first showrooms in New York alongside its dealer partner Manhattan Motorcars and in Miami with dealer partner Braman Motors.
Simultaneously, Manhattan Motorcars moved to its new home at 711 Eleventh Avenue, a few blocks away from Central Park on Manhattan’s West Side, with a showroom area of 92 m2 or approximately 1,000 square feet.
Bugatti Miami at 2060 Biscayne Boulevard on the other hand now has a floor area of about 240 m2 or around 2,600 square feet. The new showrooms have been conceptualized to provide visitors with an interactive and informative experience similar to what’s offered at the Bugatti headquarters in Molsheim, France.
With its contemporary presentation and sophisticated design that focus on “distinctive lines and clear surfaces,” it’s clearly a Bugatti. This is aside of course from its trademark blue brand color.
There’s no doubt that these showrooms will draw the attention of automobile experts, enthusiasts and the general public. So far, we’ve learned that the showrooms have a heritage section meant to demonstrate the brand values.
It is composed of three wall-mounted steles, each of which highlights one of the three aspects of the brand. Animations and films are presented on the respective monitors. The digital concepts are also exhibited in the presentation area to emphasize the values from where Bugatti was built.
Moreover, product information and presentations that highlight Bugatti’s history can also be found on a horizontal communication strip along the wall. Customer interaction has also been incorporated in these showrooms.
Now, customers can configure their new Bugatti while enjoying what the showrooms can offer. What’s also interesting is that the whole system has been configured for everyone to view the specs from an iPad or tablet while making themselves comfortable at the lounge area.
The showroom’s customized lounge furniture, particularly the armchairs, was specially designed for its showrooms by Bugatti Brand Lifestyle. Built with the same craftsmanship found in the interior of a Bugatti super sports car, the armchairs were made of first-class materials.
Specifically, it uses the best leather and blue exposed carbon fiber made with top-grade material. Each side of these arm chairs is elegantly embellished with the EB logo.
As homage to the brand and the star of each showroom, the “macaron” – which is Bugatti’s red oval logo -- is embellished on a casual but sophisticatedly lit white brand wall – a gesture of pride as the world’s most powerful production super sports car. More showrooms are expected to open in the next few months. Munich, Monaco and Tokyo, you’re next!