Ford released today the Fiesta app for the Apple iPad, which means the small hatchback became the first vehicle from FoMoCo to use an app to deliver a one-of-a-kind interactive brochure experience.
With more than 3 million Apple iPads sold, this became the perfect platform for Ford in order to reach out to customers. As a result, Ford created an interactive sales brochure that shows all the information you need and can’t find in a typical dealer brochure.
Users can check out Fiesta’s features (such as keyless entry and push-button start) but also details regarding the available tattoos and graphics.
Furthermore, the app describes how the Ford Fiesta, with the help of its six-speed PowerShift automatic transmission, can achieve an impressive EPA raging of 40 mpg highway.
The app also shows information regarding the seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions.
Ford Fiesta owners who also own an Apple iPad can use the device to achieve a unique experience when driving their Fiesta vehicles. The Fiesta App is aimed to helping Ford Fiesta drivers gain an in-depth knowledge of how each of the 15 exclusive features of the Ford Fiesta works.
The app surpasses sales brochures in terms of accessibility and comprehension, thanks to the short videos that they can access when using the app. Drivers can open up descriptions for each feature, but the app does not stop at that.
To further drive the point home, each description is accompanied by a short but informative video. The Fiesta App represents an interactive way of understanding the very technical aspects of the Ford Fiesta. By using the iPad, drivers get the unique capability of understanding their vehicles through a simple interface.