Upcoming Justice League movie features exclusive supercars from Mercedes-Benz

Article by Christian A., on October 9, 2017

Just like any other Batman, Marvel or Star Wars movie, a lot of us are quite stoked to see the new Justice League movie by Warner Brothers. The movie is scheduled to make its premiere next month, and will be packed with superheroes, action scenes, and even supercars. Watch out for at least two of Mercedes-Benz’s amazing cars. We expect to see vehicles like the E-Class, G-Class and the AMG Vision Gran Turismo in cinemas next month.

Dr. Jens Thiemer, Vice President of Marketing at Mercedes-Benz, said that Justice League is the perfect movie not only to highlight their vehicles but also to communicate the fascination of their brand. For instance, they believe that Wonder Woman would be the perfect character to drive a Mercedes Benz E-Class Cabriolet.

As mentioned earlier, the movie will be packed with superheroes, and some of these characters would be driving certain vehicles by Mercedes Benz. Like Diana Prince (Wonder Woman) with the E-Class Cabriolet, and Bruce Wayne (Batman) with the Mercedes-Benz AMG Vision Gran Turismo concept. Apart from the two, we will also see Victor Stone (Cyborg) as well as Barry Allen (The Flash).

We first saw the AMG Vision Gran Turismo concept in 2013, and it again made an appearance as it was supposed to come out in the new Gran Turismo video game. The concept had to go through some tweaks in the interior. For instance, racing seats have been enhanced with illuminated elements, as well as a virtual dashboard. The concept vehicle also had to be increased by 10 percent in size so they could fit Bruce Wayne in the vehicle.

The AMG Vision Gran Turismo and the E-Class Cabriolet are two of the most important vehicles the automaker wants to highlight in the movie. However, they are also launching a number of commercials that will highlight other models in their lineup, and is still tied up to the movie. One of them, entitled “Hard to Resist” has already been released, and it features Gal Gadot and the cars mentioned earlier. The other one, entitled “Making Of”, shows us bits and pieces from behind the scenes, while still highlighting the vehicles.

Do you guys think the cars Mercedes Benz provided in the movie fit their characters well, or could you think of other models that would be more fitting to Batman and Wonder Woman? If each superhero would have one vehicle to drive, which models would you give each character?

Check the Mercedes-Benz cars out for yourself when Justice League comes out in cinemas on November 17, 2017.

Press Release

Mercedes-Benz Launches Campaign to Support Warner Bros. Pictures’ Upcoming Epic Action Adventure JUSTICE LEAGUE: Super Heroes drive Mercedes-Benz

This autumn, JUSTICE LEAGUE, one of the most anticipated superhero movies of all time, hits global theatrical screens beginning November 17, 2017 in the U.S. from Warner Bros. Pictures - and Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien assault of catastrophic proportions. Accompanying DC’s most iconic heroes on the big screen, the new E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo with its new interior developed for this film, and the G-Class 4x42 will play an integral role in this epic action adventure. Mercedes-Benz will set up a substantial marketing campaign around the film’s theatrical release, including a 30-second TV commercial, print, online and OOH advertising. Activations on social media will also be launching and – for the first time – six exclusive digital comic stories for Mercedes-Benz’ Instagram channels, developed in cooperation with DC‘s Custom Creative Studio. The TV commercial launches on October 6 in the US, Europe and China. The first digital comic will release on October 20 on Instagram, with all other stories following in quick succession.

“With JUSTICE LEAGUE, we found the perfect partner to highlight our current vehicles as well as communicate the fascination of our brand. The E-Class Cabriolet is a natural fit for Wonder Woman,” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars“ . And who other than Bruce Wayne, aka Batman, would be more inclined to drive a car like the Mercedes-Benz AMG Vision Gran Turismo? We are therefore highly excited to partner with Warner Bros. Pictures on this much-anticipated movie as we reach out to as many people as possible with a creative and innovative campaign.”& amp; amp; amp; amp; amp; amp; nbsp;

The Mercedes-Benz E-Class Cabriolet premiers on the silver screen as the vehicle driven by Diana Prince. Better known to the world through her Super Hero identity, Wonder Woman, Diana takes the E-Cabrio for a ride on a mission to speak with Victor Stone, aka Cyborg. An additional automotive highlight in the film is the appearance of the Mercedes-Benz AMG Vision Gran Turismo as Bruce Wayne’s vehicle of choice when he drops in on Barry Allen, aka The Flash, to recruit him into the League.

Initially revealed to the public in 2013, the Mercedes-Benz Design team has developed for the Mercedes-Benz AMG Vision Gran Turismo a fully fleshed-out interior with illuminated elements, racing seats and a virtual dashboard section for JUSTICE LEAGUE production purposes. Filming required the whole vehicle to be enlarged to 110% compared to its predecessor, in order to accommodate seating the film’s impressive over 1,90 m tall Bruce Wayne while maintaining its sleek-looking low roofline.

“As a designer you have to create fantasy, so we often get inspired by the film industry. I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the car for a super hero”, says Gordon Wagener, Chief Design Officer Daimler AG. “Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the perfect car for Bruce Wayne.”

Global Mercedes-Benz promotion via all communication channels

The Mercedes-Benz JUSTICE LEAGUE marketing campaign kicks off on October 6 with the TVC “Hard To Resist”, ahead of the U.S. release of Warner Bros Pictures’ highly anticipated movie on November 17. The TV Commercial will feature all main vehicles appearing in the film and deliver an explanation why Mercedes-Benz vehicles are “ Hard to resist” even if you’re actually a super hero.

The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Cabriolet, as it makes an appearance surrounded by members of DC’s iconic League. And there is another, quite different campaign motif, named “Symbols,” showing an even stronger connection between these Super Heroes and Mercedes-Benz, with a surprising take on the brand’s star.

An extensive “Making of” featurette provides film and comic fans with an exclusive behind-the scenes look at the film shoot, highlighting the main Mercedes-Benz vehicles and the tremendous effort that was necessary in order to build up the Mercedes-Benz AMG Vision Gran Turismo new interior for its big screen debut.

Source: Mercedes-Benz

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