The Yuletide season has come and Land Rover seems very eager to show off the capabilities of its new Discovery Sport. Land Rover has been fond of pulling some publicity stunts to attract public attention to its products and their capabilities – a great work of marketing, nonetheless.
This time around, Land Rover created a small portable wilderness cabin – with a Christmas theme – that could be assembled and disassembled according to the whims of the customer. Once disassembled, this wilderness cabin could be accommodated perfectly into the cargo room of the Land Rover Discovery Sport.
This portable wilderness cabin, when properly installed, has a total area of 38 square feet (3.5 square meters) – which could be considered as small, but is still bigger than a large bed. This space should be enough to allow its users to relax and enjoy the view of the surroundings through its large windows. Of course, this portable cabin features Christmas decorations and a solar roof panel for charging phones. To power up the lights, users just need to plug them into the Discovery Sport’s 12-volt charger. Just like the ride height of the Discovery Sport, the cabin stands 212 mm off the ground.
Once customers decide it is time to pack up, they could neatly disassemble the cabin support structure, floor, walls and roof into smaller pieces and load them into the cargo room, with all rear seats folded down. The cabin’s decorations, lights, nuts and bolts are stowed into the Discovery Sport’s glove compartment, cupholders and door bins.
This stunt effectively preaches the versatility and cargo-holding capability of the new Discovery Sport. Small items could be accommodated into smaller storage compartments inside the mid-size SUV. Meanwhile, larger items could be safely secured into the trunk of the Discovery Sport, which could hold up to 60 liters of cargo. It also implicitly preaches the versatility of the Discovery Sport, which comes with a powered gesture tailgate that allows customers to open or close the tailgate – to load or unload any cargo – just by placing one’s foot underneath the rear of the vehicle. Likewise, the stunt implicitly preaches the chassis and suspension power of the Discovery Sport; after all, 60 liters of solid material should be a heavy load.
To ensure that the disassembled cabin – which was made from sustainable materials with the help of Danish architects LUMO -- fits into the trunk of the Discovery Sport, Land Rover employed virtual models.
In the middle of 2016, Land Rover released a YouTube video showing off its pulling power -- 317 lb.-ft. of torque – by towing three railway carriages with a combined weight of 108 tons. At 1,400 rpm and 8 mph, the Discovery Sport slowly but surely pulled the train across a bridge without any issue.