In 2013, Mercedes-Benz started offering a novel way to make the vaunted Mercedes-Benz star on the grille more noticeable in the dark – by illumination. This simple but innovative illuminated Mercedes-Benz star managed to attain huge success, with increasingly more customers availing of this option from Mercedes’ original-parts program. Now, this program is offering another way to spice up a Mercedes vehicle – the new LED Projector AMG Emblem feature.
Mercedes is making the LED Projector AMG Emblem available to almost every model in its lineup. This means that whether a customer drives an A-Class or is hitting the road in a GLS, he or she could have this customization feature be installed on his or her ride. However, the LED Projector AMG Emblem could only be fitted on Mercedes model with the door lighting packages that come with factory-installed entrance light mounted at the bottom of the front doors. Once installed, the LED Projector AMG Emblem would replace the factory-installed entrance lights.
Once the driver or front passengers open their respective doors, the AMG emblem – an apple tree on the river that symbolizes the company’s location in Affalterbach, Germany – would be projected into the entrance area in a three-dimensional manner through the entrance lighting mechanism located at the bottom of the front door. This mechanism makes one’s entry into a Mercedes vehicle more special, allowing the driver or the front passenger to enjoy a more exceptional experience.
Interestingly, the AMG emblem -- showing the cornerstones of the Mercedes-AMG high performance brand -- could be replaced by the Mercedes star. A LED-projected Mercedes star on the front doors would perfectly match the customized illuminated Mercedes star on the grille. Whether a customer avails of the LED-projected AMG Emblem or the LED-projected Mercedes star, this option from the carmaker’s original-parts program promises to offer a new kind of experience.
To avail of the LED Projector AMG Emblem, an interested customer could just visit a Mercedes sales partner and have the option installed or retrofitted on their vehicles. The customer won't have to wait for days or weeks, or even hours to have the LED Projector AMG Emblem installed on their vehicles. Mercedes partners need just a couple of minutes to complete the assembly, as after all, the factory-installed entrance lighting just needed to be replaced by the optional feature.
Since the LED projector employs highly innovative LED technology, it boasts of a long service life and very low power consumption. Just like all original parts and accessories from Mercedes, the LED Projector AMG Emblem is of top quality.