Rolls-Royce announces Phantom App on iPad, iPhone and iPod touch

Article by Christian A., on April 27, 2011

A free Rolls-Royce Phantom App is available for fans of the brand who are users of the iPad, iPhone and iPod touch. This enables users to construct highly bespoke virtual models using various color and interior trim combinations. The Rolls-Royce Phantom App features an image gallery that displays bespoke features like seat piping, veneer inserts, humidor and picnic sets.

Rolls-Royce said that it offers a palette of 44,000 colors for the Phantom and the app allows users to make individual exterior finishes. It has a feature called the Bespoke Colour Match that could be used to create unlimited and exclusive single and two-tone paint designs.

Users of an iPad, iPhone or iPod touch camera could capture the color of any favorite item and apply it directly to a virtual Phantom’s exterior. In a company statement,

Rolls-Royce said that almost all Phantom buyers want bespoke elements for their cars and the Rolls-Royce Phantom App displays many popular options.

For instance, the starlight headliner is a feature wherein hundreds of illuminated optical fibers are woven into the roof lining of the Phantom model of their choice.

With this app, users can turn up or down the degree of illumination. The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat.

As a result, the Phantom, Phantom Coupe and Phantom Drophead Coupe can be configured. This comes after the launch in March 2010 of the Rolls-Royce Ghost App.

Press Release

ROLLS-ROYCE PHANTOM APP NOW AVAILABLE ON APP STORE

Rolls-Royce Motor Cars today announced the Rolls-Royce Phantom App is now available on the App Store. The Rolls-Royce Phantom App for iPad, iPhone and iPod touch allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual models, including the ability to apply unique colour and interior trim combinations. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

Rolls-Royce prides itself on a palette of 44,000 colours for Phantom and the app lets users create the most esoteric and individual of exterior finishes. The Bespoke Colour Match feature allows limitless and unique single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users could capture - for example - the colour of a favourite lipstick or luggage then apply it directly to the exterior of their virtual Phantom.

Nearly all Phantom buyers demand some bespoke elements for their cars and the Rolls-Royce Phantom App showcases many popular options. One example is starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model. Users can experience this interior ambiance interactively, thanks to the app’s ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom, Phantom Coupé and Phantom Drophead Coupé and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore

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Topics: rolls-royce, app, iphone, ipad

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