Star Wars fans in Los Angeles received a treat from Dec. 11 to Dec. 14 as a 707hp Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat that were styled to look like the First Order Stormtrooper patrolled the streets.
A black Dodge Viper ACR that took inspiration from Kylo Ren also joined this troop. The locations of the vehicles were tracked in real time on Twitter with the hashtags #Dodge and #TheForceAwakens. If you ask us, this was a brilliant way to promote the movie “Star Wars: The Force Awakens” on social media.
This move was made possible with the partnership between FCA US and Disney as well as Lucasfilm as they co-promoted this movie, which is set to open on Dec. 18. Fans got the chance to have their photos and videos taken with these Star Wars-themed vehicles.
It was last August that Lucasfilm revealed that it is working with FCA US and 6 other brands around the world for the promotion of this movie. Last November, Fiat’s stand at the LA Auto Show featured a Fiat 500e Stormtrooper that was custom-painted to look like the armor for the First Order Legion.