Volvo Car UK revealed that it is giving in to what people want and has decided to formally launch its Volvo Cars LifePaint product. This is a reflective spray that is intended to increase the safety and visibility of cyclists while they’re on the road.
This will be made available starting October 24 from the different participating Volvo dealers. This is the perfect time for the launch as nights have become darker. This reflective spray was originally launched for a limited period back in April 2015.
How it works is that the paint reacts immediately when the headlights of the car are focused on it. As such, it can alert vehicle drivers when there are cyclists on the road when it is dark.
When it was initially circulated in six different bike shops throughout London, it sold out within 24 hours thus generating an even greater demand for a more expansive distribution.
For the launching scheduled this weekend, customers will be invited to join in on events at participating dealers in order to learn more about the product and how it works. For those interested, they can immediately purchase the product should they choose to. What makes LifePaint a very unique product is while it is able to reflect light while in the dark, it is invisible during the day.
This illuminating safety paint works by reflecting the light in a direction similar to the source of the light. Thus it is able to illuminate the object where the paint has been sprayed. Furthermore, the LifePaint is transparent and can be easily washed off. Since the aim of the product is to make what may be invisible at night visible, it can be applied on other items aside from cycles or bikes.
Thus it can be sprayed on helmets, clothes, shoes, children’s backpacks, and pushchairs. In fact, it can even be used for dog collars and dog leads. In order to be able to distribute it through its wide network of dealers, Volvo entered into an agreement with Albedo100, the Swedish start-up who manufactures the product.
The idea of Volvo Cars LifePaint came from Intellisafe, a system that detects cyclists and pedestrians allowing the Volvo XC90 to function better even in the dark. The Intellisafe detection system was introduced in June this year in the UK. The system uses the latest in cutting-edge safety technologies which combine cameras and radar sensors in order to identify not just cyclists and pedestrians but even other vehicles.
Once these are detected by the system, the car automatically activates the brakes when the driver fails to make the necessary action. When combined with the brand’s Active Bending Headlights, it makes the necessary left to right adjustment to the steering input in order to help the car round the corners better and thus improve driving safety especially at night.
All of these contribute to the brand’s Vision 2020 which aims for a world where there will be no serious injuries or deaths that result from using a new Volvo product by the year 2020. Managing Director at Volvo Car Nick Connor shared that with more than 19,000 cyclists on UK’s roads being injured on an annual basis, the company knows that in order to survive a crash, there should be no crash in the first place.
Connor declares that this is the reason why the brand is committed to ensure that accidents should be reduced in order to ensure that the roads are safer. Connor adds that the company is already known to be the leader in safety technology and they are extending it to include not just their cars.
By ensuring that the safety capabilities of their cars are increased as well as the visibility of the cyclists, the brand is committed on doing what it can to ensure the safety of everyone on the road, Connor concludes.