It’s a great sales year for motorcycle maker BMW Motorrad. In September of this year alone, the company managed to deliver 11,088 motorcycles to their customers. This is a significant improvement from the figures recorded in September of last year, when the company delivered only 9,991 units.
These figures included motorcycles and maxi scooters, deliveries of which increased 11% year-on-year. September also saw impressive sales worldwide, as BMW dealerships around the globe sold a total of 112,411 units as of last month. In comparison, worldwide sales as of September 2014 were only at 100,217 units.
2015 is also the year when BMW exceeded the 100,000 threshold as early as August, the first time the company achieved such a milestone. Majority of the company’s sales involved motorcycles in the BMW R series. As of September, there have been 60,557 units in the series sold to customers.
This constitutes an impressive 54% of total sales. Other high selling models are the R 1200 GS, GS Adventure and RT, and the BMW R nineT. The BMW R 1200 RS also saw positive sales figures this year. In addition, BMW’s S series motorbikes have started to become significant contributors to the company’s total sales.
The BMW S series includes the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike. According to BMW Motorrad’s Head of Sales and Marketing, Heiner Faust, this is indicative of a growing interest and appreciation among the global market for BMW Motorrad brand.
He also hailed the new milestone, pointing out that the company had already exceeded 100,000 units in 2006 but it was achieved in December. This year’s figures broke the mark four months earlier than 9 years ago. Faust also said that they are receiving a high number of orders set to be delivered in the coming months.
Faust also promised that the company will be working to sustain the momentum by introducing two new models, which are the C 650 Sport and C 650 GT maxi scooters.
He also revealed that there will be two new motorcycle models to be unveiled in the autumn of 2015, and assured BMW customers of improved technology with its upcoming products. BMW Motorrad is also aggressively repositioning itself in the market under its “Make Life A Ride” slogan.
Faust commented that, though BMW Motorrad is redefining itself is a brand, it will remain true to its core strengths: innovation, safety and quality. The BMW Motorrad exec also noted that signs are pointing to the company starting to become a “desirable” power brand.
The company gave fans a look at what its rebranding will be about during the 15th BMW Motorrad Days, which took place from July 3 until July 5 of this year. The company also organized the first ever Pure & Crafted Music Festival, which took place on August 28 and August 29 this year.
The event, which was held at the Postbahnhof station grounds in Berlin, gave visitors an experience that is full of music and celebration.
At the center of the event, however, were the displays of BMW Motorrad’s custom motorcycles. The event attracted 7,000 visitors, and was a great success.
Finally, 2015 saw BMW Motorrad’s S 1000 RR supersports bike being featured in a blockbuster film. This film is the latest in the Ethan Hunt series of Mission: Impossible films, titled “Rogue Nation.” The super sports motorcycle featured prominently in the film, together with its automobile cousins under the BMW brand.