2012 Mercedes-Benz DTM AMG C-Coupe is ready for a new racing season

Article by Christian A., on September 19, 2011

The new DTM AMG Mercedes-Benz C-Coupé made its debut for the 2012 DTM season at the 2011 Frankfurt Auto Show. The unveiling was undertaken by Mercedes GP Petronas Formula One drivers Michael Schumacher and Nico Rosberg, along with Dr. Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars Division, and Norbert Haug, Vice-President, Mercedes-Benz Motorsport. Mercedes-Benz based this model on the C-Class Coupé that had its global launch in 2011.

Mercedes-Benz had chosen this car to be the first DTM car to make use of a new and improved safety concept, which was the product of the partnership between the ITR e.V, the DMSB (Germany's motor racing governing body) and the DTM manufacturers.

This new car takes a highly advanced carbon fibre monocoque and uses it together with a roll cage built from high-strength steel. In addition, each car gets six energy-absorbing crash structures, raising the protection to the front, rear and sides.

The DTM AMG Mercedes C-Coupé has big shoes to fill as it will be the successor of the AMG Mercedes C-Class, which is undoubtedly the most successful vehicle in the 27-year history of the DTM.

It entered 156 races and won 84 of them, as well as earned five driver's titles. HWA headquarters in Affalterbach, near Stuttgart, Germany, started working on the development, design and manufacture of the new car in June of 2010. HWA is tasked to build the cars, including its engines.

Mercedes has unveiled one of the most exciting coupés ever. The latest version of the best-selling Mercedes Benz C-Class is shorter, more compact and undeniably sporty.

Unlike the saloon, the new entry is now 41mm lower, so it appears shorter no matter from where you stand. Suffice it to say, the coupé’s strong shoulders and narrower C-pillars represent the features we’d all want from a coupé.

Obviously, the roof, windscreen, bonnet and overhangs are all dressed up appropriately to the coupé’s standards. Even the cabin that goes throughout the rear window’s rear axle brings out the tail end’s lowered-look.

The C-Class as we all know, have that strong sporty element. It only goes to show why the flow and shape of the beltline are copied from the previous C-Class models.

Still, it’s hard to miss the very handsome radiator grille when viewing the new coupé at the front. Besides, the extensive double chrome louver highlights the front end’s V-silhouette with the most powerful emblem at the centre.

Meanwhile, the side profile continues to charm with the wraparound headlamps, side air intakes and low placement of the daytime running lights. Likewise, the low roofline sits perfectly around the coupé’s very compact new design at the rear. The AMG trims, tailpipe and long taillights with LED enhance the rear even more.

One thing’s for sure; the new C-Class Coupé will be one of Mercedes Benz’s most covetrf model for the years to come.

Press Release

Michael Schumacher and Nico Rosberg unveil DTM AMG Mercedes C-Coupé at the Frankfurt Motor Show

Mercedes-Benz chose the IAA International Motor Show in Frankfurt to present the new 2012 DTM AMG Mercedes C-Coupé. The new car is the successor to the AMG Mercedes C-Class, which scored 84 victories in 156 races to become the most successful vehicle in the 27-year history of the DTM. HWA AG began development, design and construction of the DTM AMG Mercedes C-Coupé in June 2010. The first chassis was assembled in June 2011, with the first vehicle completed in August.

The DTM AMG Mercedes C-Coupé was designed to meet the new and improved safety concept for 2012, which includes a state-of-the-art carbon fibre monocoque and a roll cage made of high strength steel. In order to improve driver protection in the event of an accident, all safety-related components such as the fire extinguishing system and fuel tank have been incorporated into the monocoque. Furthermore, each vehicle is equipped with six crash structures to give the driver additional protection to the front, rear and sides. These carbon fibre crash structures are designed to gradually absorb impact energy, so that the driver is not exposed to high deceleration forces.

The new safety concept was developed jointly by rights holder and promoter ITR e.V., the DMSB and the three manufacturers - Audi, BMW and Mercedes-Benz. In order to verify the performance of the DTM safety concept, the DMSB developed a test programme, which was carried out and analyzed by DEKRA, the independent testing organization. All tests were completed without any problems.

The new DTM AMG Mercedes C-Coupé is based on the latest Mercedes-Benz C-Class Coupé, which celebrated its world premiere in summer 2011. The C-Class Coupé rounds off Mercedes-Benz best-selling range and is offered with a choice of five engines - two diesel and three petrol units - developing from 115 kW (156 hp) to 225 kW (306 hp). The C-Class Coupé is manufactured at the Mercedes-Benz plant in Bremen. It's the fourth model to be built on a single production line alongside the saloon and estate versions, plus GLK - a new production method for Daimler.

DTM offers spectators racing like no other touring car series. Viewers in 83 countries can follow DTM either live or as-live. A total of 5,881 hours of DTM racing were shown worldwide on TV in 2010. In Germany last year, 89 hours of TV coverage generated an estimated 480 million TV contacts. On every race weekend of the 2011 season, an average of approximately 2.4 million TV viewers watched coverage of qualifying and the race on ARD television.

Norbert Haug, Vice-President, Mercedes-Benz Motorsport: "This new-generation vehicle, based on our Mercedes-Benz C- Coupé, signals the introduction of an even more spectacular racing car from the start of 2012. I am certain that the spectators will get their money's worth from the three-way fight between Audi, BMW and Mercedes-Benz in the DTM next year."

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