2017 Mercedes-AMG GT3 Edition 50 celebrates five decades of AMG

Article by Christian A., on May 30, 2017

Fifty years ago, engineers Hans Werner Aufrecht and Erhard Melcher left Mercedes-Benz and decided to rent a barn in Burgstall an der Murr just by Stuttgart where they created the “AMG Motorenbau und Entwicklungsgesellschaft mbH”. To keep you enlightened, “AMG” comes from the initials of their surnames, while the “G” comes from the initial of Grossapach, that was Aufrecht’s hometown back then.

A decade after AMG has been established by the two, the headquarters was moved to Affalterbach, but development of race car engines remained in Burgstall. In 1993, AMG became popular when people knew that they were the ones upgrading Mercedes models. This was the beginning of a new collaboration between both companies, and the C36 was the first mass-market car launched to compete against the BMW M3 (E36).

On January 1, 1999, Daimler-Chrysler bought 51 percent of AMG shares, then renaming it Mercedes-AMG GmbH. And by January 2005, Mercedes-AMG has been a wholly owned subsidiary of Daimler AG.

This year marks the fiftieth anniversary of AMG’s inception, and to celebrate this success, a special-edition track only GT3 called “Edition 50” gets a unique paint job that we have never seen on an AMG ever. A matte look for the carbon fibre front and rear diffusers, air intakes, radiator grille, and side skirts. To make it different from the standard version, there are AMG logos that can be found on the disc band and rear aerofoil. An open performance exhaust system has also been added, and the restrictor taken out for better performance.

The interior of the Edition 50 has been designed with “real black” visible floor and roll cage, while the door panels, sills, dashboard, and center console are all in matte black carbon fiber. AMG badges can be found all over the car, there is also an individually numbered plaque, and a carbon fiber safety cell on the front passenger’s side. Extra details include a “50 YEARS OF DRIVING PERFORMANCE” lettering on the seatbelts, and on the car cover that comes with the package.

The launch of the Mercedes-AMG GT3 Edition 50 will be celebrated by IWC Schaffhausen, as they make a limited edition of the fancy timepiece, where only 250 units will be produced. The special edition watch is called the “Ingenieur Chronograph Sport Edition 50th anniversary of the Mercedes AMG”. There will be five people who are lucky enough to get this watch along with the limited edition race car.

Earlier this year, the company launched the Mercedes-AMG GT C Roadster Edition 50 as a celebration of the milestone. This September, Mercedes-AMG will celebrate their anniversary at the Frankfurt Motor Show, at the same time, the F1-engined Project One will be revealed.

Press Release

Limited Customer Sports racing car to mark the 50th birthday of Mercedes AMG: Exclusive collector's item: AMG GT3 Edition 50

With the new AMG GT3 Edition 50, Mercedes-AMG is presenting an exclusively equipped small series which is aimed at racing-enthusiast car collectors. With its unique colour concept, the extensive optional extras and the strict limitation to merely five vehicles, the customer sports special model commands an outstanding position for lovers of Mercedes-AMG vehicles.

The Mercedes-AMG GT3 is one of the currently most successful customer sports racing cars in the world, crowned by the quadruple victory in the 24‑hour race at Nürburgring in 2016. It forms the basis for an extraordinary special model which Mercedes-AMG is issuing to mark its 50th birthday: the AMG GT3 Edition 50. A mere five car collectors will have the pleasure of parking this very special Customer Sports car in their garage.

New special paint finish can be seen for the first time

The striking special paint finish, worn by an AMG car for the first time, already signals the special status enjoyed by the Edition 50 in AMG model history. The likewise new "real black" colour forms an authentic motorsport contrast. Among other places, this matt black is found on the "50 YEARS AMG" emblem on the bonnet.

A further eye-catching feature is the distinctive silver-framed logo "50 YEARS OF DRIVING PERFORMANCE" in finely-grained carbon-fibre on the doors of the GT3 racing car:

The super-light and strong motorsport material carbon fibre is also used for the front diffuser, the rear diffuser, the rear aerofoil including end plates, the flics at the front, the air intakes, the radiator grille and the side skirts, each painted in a matt finish. The disc band and rear aerofoil bear the AMG logo.

Furthermore, the open Performance exhaust system provides an acoustic USP and the elimination of the restrictor ensures optimised performance.

Racing interior exclusively appointed

The functional racing car atmosphere dominates in the interior of the AMG GT3 Edition 50. It is complemented with high-quality, exclusive details: The roll cage as well as the visible floor assembly are painted in the special colour "real black". Dashboard, sills, door panels, vent pipe and centre console are styled in matt black carbon fibre. Effective contrasts are formed by silver-coloured six-point seat belts and the racing steering wheel spider in silver. The collector's item also has a seat shell in a high-strength carbon-fibre safety cell on the front-passenger side. The seat belts also bear the distinctive "50 YEARS OF DRIVING PERFORMANCE“ logo with silver surround. Further fine details include the AMG logos in the doors and sill, plus the "Edition 50 -1 of 5" badge

Additional extras include a car cover sporting the "50 YEARS OF DRIVING PERFORMANCE" emblem and a very exclusive birthday highlight from AMG partner IWC Schaffhausen: Each of the five vehicles is delivered to its customer with an Ingenieur Chronograph Sport Edition "50th Anniversary of Mercedes‑AMG" watch from IWC Schaffhausen, customised in the style of the vehicle.

Vehicle handover directly at AMG company headquarters

The Mercedes-AMG GT3 Edition 50 is delivered directly in Affalterbach, where customers can experience exclusive insights into the world of AMG Driving Performance. In the 360-square-metre delivery hall there is an extensive introduction to the new vehicle's technical features and operation. On request, AMG GT3 Edition 50 customers can receive personal racetrack coaching as part of a commissioning event with the vehicle.

Source: Mercedes-Benz

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