Fifty years ago, engineers Hans Werner Aufrecht and Erhard Melcher left Mercedes-Benz and decided to rent a barn in Burgstall an der Murr just by Stuttgart where they created the “AMG Motorenbau und Entwicklungsgesellschaft mbH”. To keep you enlightened, “AMG” comes from the initials of their surnames, while the “G” comes from the initial of Grossapach, that was Aufrecht’s hometown back then.
A decade after AMG has been established by the two, the headquarters was moved to Affalterbach, but development of race car engines remained in Burgstall. In 1993, AMG became popular when people knew that they were the ones upgrading Mercedes models. This was the beginning of a new collaboration between both companies, and the C36 was the first mass-market car launched to compete against the BMW M3 (E36).
On January 1, 1999, Daimler-Chrysler bought 51 percent of AMG shares, then renaming it Mercedes-AMG GmbH. And by January 2005, Mercedes-AMG has been a wholly owned subsidiary of Daimler AG.
This year marks the fiftieth anniversary of AMG’s inception, and to celebrate this success, a special-edition track only GT3 called “Edition 50” gets a unique paint job that we have never seen on an AMG ever. A matte look for the carbon fibre front and rear diffusers, air intakes, radiator grille, and side skirts. To make it different from the standard version, there are AMG logos that can be found on the disc band and rear aerofoil. An open performance exhaust system has also been added, and the restrictor taken out for better performance.
The interior of the Edition 50 has been designed with “real black” visible floor and roll cage, while the door panels, sills, dashboard, and center console are all in matte black carbon fiber. AMG badges can be found all over the car, there is also an individually numbered plaque, and a carbon fiber safety cell on the front passenger’s side. Extra details include a “50 YEARS OF DRIVING PERFORMANCE” lettering on the seatbelts, and on the car cover that comes with the package.
The launch of the Mercedes-AMG GT3 Edition 50 will be celebrated by IWC Schaffhausen, as they make a limited edition of the fancy timepiece, where only 250 units will be produced. The special edition watch is called the “Ingenieur Chronograph Sport Edition 50th anniversary of the Mercedes AMG”. There will be five people who are lucky enough to get this watch along with the limited edition race car.
Earlier this year, the company launched the Mercedes-AMG GT C Roadster Edition 50 as a celebration of the milestone. This September, Mercedes-AMG will celebrate their anniversary at the Frankfurt Motor Show, at the same time, the F1-engined Project One will be revealed.