Ferrari renames car in dispute with Ford to Ferrari 150° Italia

Article by Christian A., on March 7, 2011

Rather than ‘Ferrari F150’, the carmaker’s 2011 F1 challenger will now be known as the ‘Ferrari 150° Italia’. This car will be what Fernando Alonso and Felipe Massa will use during this year's Formula 1 World Championship. The new name was revealed by the “Horse Whisperer” column, an online interface that Ferrari often uses to share information.

The columnist said that just in the past few days, Ford withdrew its summons against Ferrari. In the middle of February, Ferrari decided to change the name to F150th Italia as a result of the lawsuit filed by Ford to the US District Court in Detroit.

The controversy centers on Ferrari’s car name and logo, which resembled Ford’s trademark for its F-150 line of pick-up trucks.

Last week, Ford said that it has filed a notice with the US court to dismiss the case, after it had reached an amicable agreement with Ferrari. In the column, Ferrari said that its car will do away with the F that precedes the number 150 in order to avoid the “slightest risk” of getting the Formula 1 car confused with a pick-up truck.

Ferrari said that in multiple instances, it has used ‘F’ on the code name of the car, whether it’s a race car or intended for the road. Ferrari said that the name will be completely Italianized, replacing the English 'th' with the equivalent Italian symbol.

This is the reason behind the ‘Ferrari 150° Italia’ name. Ferrari expects that even the “thickest of people” will not be confused with this new name and will realize that it is a “tribute to the anniversary of the unification of Italy.”

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