Ford unveils the 2013 Fusion Nascar Sprint Cup car

Article by Christian A., on January 25, 2012

The 2013 Ford Fusion NASCAR Sprint Cup car was launched on Tuesday as part of the Charlotte Motor Speedway Media Tour. Ford’s engineers built this new car so that identity would be brought back to the sport. The 2013 Sprint Cup car is a reflection of the newly presented 2013 Fusion production car.

The 2013 Fusion Cup car, which is said to be the face of a new era of stock-car racing, features a totally redesigned sleek silhouette and new face. Jamie Allison, director of Ford Racing, said that they hoped that Fusion will help “return stock car to NASCAR.”

He thinks that when fans see the car, they will be pleased and it will encourage them to return to the sport upon realizing that “there is just something natural about seeing race cars that look like cars in their driveways.” He noted that this is the third time that Ford launched production and NASCAR versions of a new model at the same time.

The fastback Ford Torino was the first dual launch in 1968. That same year and in 1969 too, NASCAR championships were won by iconic driver David Pearson behind the wheel of a Torino. The second time took place in 2006, when the Ford Fusion (which recently had its introduction back then) showed up in various showrooms as well as on the track.

Ford used a different approach when it developed the 2013 Fusion racer. During the past year, development of the early design was handled by Ford Design Center staff, headed by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus.

This meant that Ford race teams got the time to focus on the weekly NASCAR competition. Allison said that they have made race cars that are race versions of street cars. Allison said that the 2013 Fusion is a “stunning car” and that the 2013 NASCAR Fusion is “even more stunning” – guaranteed to make race fans reconnect to the sport when they see it on the track.

A promise of high visual quality, improved materials, elevated levels of craftsmanship and a keen eye for detail – all of these pretty much sum up Ford Fusion’s design.

On the inside, the surfaces are smoother and soft to the touch and as such, gaps between its interior and exterior are minimized while extra care is given in the upholstering process to make sure that every surface (all parts that for which customers can reach) is flawless. A spring-loaded cover automatically covers the trunk latch hardware once the trunk lid is lifted.

Thanks to its new acoustic underbody shields and weight-saving sound-absorption material, the Ford Fusion is able to reach a whole new level of interior peace and quiet. While these materials help in minimizing road and powertrain noise, it also helps boost aerodynamic efficiency for a fuel-efficient ride. Moreover, the all-new Ford Fusion comes with a full-perimeter hood seal, further minimizing noise making this sedan one of its segment’s leaders in drowning exterior noise for a peaceful ride.

Fusion chief engineer, Adrian Whittle, boasts of the promise that the Fusion possesses in terms of superior visual experience thanks to meticulous craftsmanship. The ride and handling components installed on the vehicle maximize its dynamics and contribute to the overall “Fusion feels”.

According to program manager John Jraiche, the Fusion is the perfect “driver’s car”. It was designed in a way that makes driving more enjoyable especially with its tuned electric power-assisted steering (EPAS), installed with a MacPherson strut front suspension, and an all-new premium-level multilink rear suspension competing with Audi and BMW’s configurations.

Ford’s vehicle handling and ride team carefully tuned the Fusion in order to produce a more dynamic character drawing attention from well-seasoned car enthusiasts (and Ford fans) and at the same time, boosting confidence for less-experienced drivers.

Press Release

Ford Fusion NASCAR

The 2013 Ford Fusion NASCAR Sprint Cup car, unveiled as part of the Charlotte Motor Speedway Media Tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car.

Featuring a completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.

"We wanted Fusion to be the car that helped return 'stock car' to NASCAR." stated Jamie Allison, director, Ford Racing. "I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways."

This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch came in 1968, with the sleek fastback Ford Torino. Legendary NASCAR driver David Pearson drove the Torino to back-to-back NASCAR championships in 1968 and 1969. The second time came in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.

Ford took a different approach with the development of the 2013 Fusion NASCAR racer. Ford Design Center staff, led by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus, spent the past year doing the early design development, freeing up the Ford race teams to concentrate on weekly NASCAR competition.

"This is a seminal moment in the sport where we had a chance to get it right once again and make sure the race cars are race versions of street cars. And I am proud because I believe we have accomplished just that," continued Allison. "The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can't wait to see it perform on the track and connect with race fans."

Ford designers, led by Nicoghosian, addressed three main issues to mirror the 2013 Sprint Cup Fusion to the 2013 production Fusion found on showroom floors:

Designers addressed the overall proportion of the race car to reflect proportions found in the production Fusion.
Brand and design cues in the side of the vehicle.
An identifiable front end grill with the distinctive look of a Ford.
"It looks fun to drive and very much eager to go and tear up the track. It has a very aggressive stance from the outside and the inside. From all angles the vehicle exudes performance and I think it reflects our general attitude of how we go about setting up our cars very, very nicely," said Nicoghosian. "It brings a certain level of nimbleness and lightness and agility to the NASCAR platform, much like we do in our production cars, because all of our production cars have that nimbleness and agility and eagerness about them."

The new NASCAR Fusion entries will be tested throughout the 2012 campaign in preparation for their racing debut at the 2013 Daytona 500.

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