NASCAR approves new Dodge Charger nose for the 2011 Sprint Cup Series season

Article by Christian A., on November 8, 2010

Dodge announced today that the new 2011 Dodge Charger nose has been approved by NASCAR for the 2011 Sprint Cup Series season. Apparently, the development of the new Charger nose has been a cooperative effort by Dodge Motorsports Engineering and Penske Racing. The new nose gives Dodge better brand identify for the Charger while remaining within the NASCAR approval process.

For those who don’t know, the all-new 2011 Dodge Charger was introduced last month, showing a new “split crosshair” signature grille, as well as a lower hood line, faster windshield and radically raked back light.

The interior of the car was completely redesigned and features premium materials throughout, as well as a new thick-rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip.

“With the introduction of the all-new 2011 Dodge Charger for the street, we worked closely with Penske Racing to develop the Dodge brand identity while maintaining neutral aerodynamics within the NASCAR rules,” said Dave Bailey, Senior Manager of Dodge Motorsports Engineering. “Coupled with NASCAR’s new common lower nose for 2011, the revised front end carries the image and character of the Charger forward in true Dodge performance fashion.

The 2011 Dodge Charger has an efficient and aerodynamic exterior that takes inspiration from the second-generation Charger of the late 1960s. Thanks to this inspiration, the 2011 Charge boasts of a design that should appeal to the emotions of all Dodge performance enthusiasts.

Up front, the all-new Dodge Charger features a face defined by a new highly detailed "split crosshair" signature grille, which intricate design includes a black satin inset set into its chromed surrounds. Set behind the chromed grille, a split hexagon designed grate accommodates the new "Dodge" nameplate.

The new 2011 Charger dons an aluminum hood – with dual scallops -- directly influenced by the Charger coupes between 1968 and 1970. The body sides also feature large scallops that deliver a stunning A-line across the doors, as a nod to the Charger's high-performance heritage. The sides of the new Charger also have the signature horizontal "coke bottle" door and body-side shape. These elements lend muscular proportions to its front and rear fenders.

Dodge designers provided the new Charger with dramatically pronounced flared body sides, with six inches of offset between the roof rails and shoulder lines. This gives the all-new Charger its "planted" performance stance evoking that of the second-generation models.

Compared to the previous mode, the tire-to-body fitment of the new Charger is tighter by 8 mm. This, along with performance-sculpted surfaces surrounding the wheels, helps deliver a stronger, more athletic look while enhancing the Charger’s aerodynamics. Also helping enhance the car’s aerodynamics while boosting its aggressive attitude is a deck-lid spoiler, which comes standard on the Charger R/T but is offered as an option for the Charger SE. The rear end of the new Charger is marked by an all-new tail lamp design employing 164 LED units, thereby forming its signature "racetrack" graphic while giving the car its unmistakable look.

Inside, the new 2011 Dodge Charger features an all-new cockpit that extensively uses premium materials. Dodge is treating the driver of the all-new Charger to a new thick-rimmed three-spoke Dodge steering wheel that offers greater levels of performance feel and grip.

Meanwhile, the passengers of the Dodge Charger are accommodated in a cabin that delivers high levels of comfort, style and craftsmanship – as made possible by the use of premium soft-touch materials and by four available interior color combinations. The all-new Charger is equipped with the Uconnect Touch system that combines top-class infotainment and convenience technologies to ensure that passengers remains comfortable and secure, as well as connected. Uconnect Touch includes Garmin navigation, dual-zone climate controls as well as available SIRIUS Travel Link.

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