Peugeot, with the help of key partners: Total, Red Bull, Michelin and Sébastien Loeb, will be participating at the 2013 Pikes Peak Hill Climb in Colorado, USA, on June 30. The Peugeot 208 T16 Pikes Peak will be joining the race. Peugeot has previously triumphed using the iconic 205 T16 and 405 T16 Pikes Peak.
The automaker has embarked on a global campaign that includes raising sales worldwide and reaping the success of its new 208. Almost a century ago, Peugeot got its first racing win at Indianapolis. Since then, it has achieved multiple wins in several formidable motor sports events such as the Pikes Peak Hill Climb.
In fact, the movie ‘Climb Dance’ talks about how Ari Vatanen broke records in the 1988 event in the 405 T16. Peugeot had its second win in this famous hill in 1989 with Robby Unser behind the wheel. Last year, the Pikes Peak Hill Climb’s course was finally entirely asphalted.
It consists of 156 turns over a distance of 20 kilometres that brings participants from an altitude of 2,800 metres to 4,300 metres at its highest point.
This event, which is known for being extremely difficult, is actually the second oldest motorsport race in the U.S. after Indianapolis. The Peugeot 208 T16 Pikes Peak has the start number ‘208’ and will participate in the premier ‘Unlimited’ class.
The front fascia of the new Peugeot 208 features the marque’s stylistic DNA especially with its modern and rich feline expression. This was further refined – depending on the version -- by LED units and a light guide that highlights the expression of the headlamps.
The 208’s foglamp surrounds were also given the same care and treatment. Meanwhile, the grille of the new 208 is created to be a floating sculpture, seemingly detaching itself from the car’s bodywork and floating in the air. Donning a chrome surround, the 208’s grille also features a full and technological mesh – or chrome bars – inside.
This styling of the grille conveys the car’s environmental efficiency, with the optimized size of the air intake suggesting optimized fuel consumption. In general, the front fascia of the new 208 provides a strong impression of being thoroughbred, natural and sophisticated.
On the other hand, an authentic spine appears from the "Peugeot" lettering at the top of the grille and then crosses the bonnet. This spine sinks into the top of the windscreen, runs across the center of the roof to the rear of the vehicle before ending at the line of the boot aperture. The new Peugeot 208 also features rear lamps that incorporate a light signature with three illuminated claws.
Thanks to their boomerang shape, these rear lamps seemingly integrate with the body of the 208. Overall, the volume of the new 208 seems sculpted by the wind. Its muscular sculpted sides feature a character that distinguishes the three-door-body 208 from the five-door-body version. The five-door 208 features doors seemingly crossed by a "nerve" flowing from the rear lamps to the front.
Range-topping models feature glazing border by chrome. On the other hand, the three-door 208 features a hollowed out, more sculpted profile similar to that of SR1 concept car unveiled in January 2010. In addition, the shape and movement of the quarter panel appears similar to that of the Peugeot 205.