Skoda serves as 2012 Tour de France main sponsor for ninth time

Article by Anita Panait, on July 4, 2012

Škoda Auto is again the main sponsor and the official vehicle partner of the Tour de France. This year’s edition of three-week bicycle race classic will be the ninth time that Škoda is sponsoring the Tour. Jürgen Stackmann, Škoda’s board member for Sales and Marketing, said that the carmaker is excited to again be a part of Tour de France as its main sponsor.

 Stackmann noted that Škoda’s humble beginnings were as a manufacturer of bicycles in 1895. He added that Škoda continues to share that success story in the 2012 Tour de France. As the tour’s official vehicle partner, the Prague, Czech Republic-based auto manufacturer will lend a vehicle fleet of around 100 units to France.

Škoda will be deploying its entire current model range, from the Citigo to the Superb, as escort vehicles for the Tour organizers and participant riders. Škoda will also deploy a Škoda Superb to serve as the official vehicle of the Tour de France director Christian Prudhomme. Škoda is also the partner and sponsor of the ‘White Jersey,’ which is given to the Tour’s best rider under 25 years.

The Czech carmaker also supports five professional teams as well as two technical assistance teams. Škoda will actively take part in the advertising caravan, dubbed as “caravane publicitaire.” The caravan drives one to two hours ahead of the race participants and has become a very popular attraction for spectators due to its varied accompanying program.

The compact car segment is in for a treat with the introduction of the new Octavia Combi from Škoda. Compared to other models currently in the same class, this latest offering from Škoda is able to offer that mix of dynamic elegance and functionality at the highest of levels. The elegance can be seen in the flawless proportions, clear lines, and the precision that was used even to the smallest of details.

The development of the new Octavia Combi was led by none other than brand Design Chief Jozef Kabaň. According to Design Chief Kabaň, Škoda knew that in order to have an attractive vehicle, there was no need to have unnecessary decorations or even use any gimmicks. He added that what is needed is instead an enduring style that continues to appeal despite the years.

He continued by saying that this is what the new Octavia Combi is all about. Indeed, this new model is similar to the Octavia limousine in the sense that it focuses on the use of basic artistic lines, both on the exterior and the interior. The unique proportions, sharp edges, and the precise and clear forms are able to instantly catch attention. The new design of the brand can also be seen in this new offering.

According to Škoda Board Member for Technical Development Frank Welsch, the Octavia Combi was cast as a single unit. This not only makes it a practical car, he adds, but the dynamic look helps it stand apart from the rest. This new model is the best example of how function and form should interact, he continues. Welsch says that the Octavia Combi is proof that even large cars can still have that appeal and be beautiful.

Topics: skoda

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