SRT Motorsports unveils 2013 Dodge Charger for NASCAR

Article by Anita Panait, on March 14, 2012

Fans of the Dodge Charger finally get what they wished for! SRT Motorsports has unveiled the 2013 Dodge Charger that will see action in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway. The SRT Motorsport-engineered 2013 Dodge Charger sports a look that will allow its fans to easily identify the car on the race track. 

SRT Motorsport took the same cue as it did with the Dodge Challenger that debuted in the NASCAR Nationwide Series two years ago. SRT Motorsports designers and engineers made sure that the significant features of the street Charger are seamlessly integrated into the racing version. 

"From the start, it's been a collaborative effort with NASCAR," said Ralph Gilles, President and Chief Executive Officer of SRT Brand and Motorsports. According to Gilles, although NASCAR provided the manufacturers with basic specifications, it encouraged them to tackle new horizons with regards to the looks of the current race car. Gilles said the company’s design and engineering group worked with Penske Racing to develop a new look for the next Dodge racer, adding that it used the Dodge Challenger as the benchmark.

The SRT Motorsports CEO said that the 2013 Dodge Charger NASCAR edition carries many design features of the street model. The V8 powered 2013 Dodge Charger NASCAR edition will be the only rear-wheel-drive model in Sprint Cup.

NASCAR also made possible the 2013 Dodge Charger NASCAR edition when it eased rules on where carmakers could place glass and solid body pieces. This allowed designers and engineers to make the "greenhouse," the area above the doors, hood and truck lid. NASCAR also eased the rules on the front and rear, and especially the sides, allowing the character lines that that embodies the street car.

For the new 2011 Dodge Charger, the brand made sure that the design would entice customers who prefer a model that had excellent styling while having the features that they want not only to fit the needs of their lifestyle but of the family as well. These include comfort, performance, power, space, and of course, safety. The brand knows that its main customers are people who are extroverts and are highly motivated.

In addition, these are individuals who are young at heart. Thus the 2011 Dodge Charger is a vehicle that has the performance and the fun-to-drive handling that enthusiasts want. It is also one that features that well-known style similar to a fastback coupe with an execution that is truly world-class and combined with advanced technology and excellent efficiency.

Looking at the cockpit, one will definitely get the feeling that the interior has been designed to function as an office. Strengthening this fact is the design that makes full use of premium materials. Technology is top-of-the-line like the Garmin navigation and its dual-zone climate controls. With the SIRIUS Travel Link integrated to it, drivers can now check what the current price of fuel is anytime.

The addition of the Uconnect Touch enhances the experience not only for the drivers but for all the passengers. This feature utilizes word-class infotainment and with the convenience technologies include, makes sure that occupants are not only comfortable and connected, but more importantly safe. Indeed, the style, craftsmanship, and comfort are attributed to its use of premium world-class soft-touch materials.

Making everything in the interior more exciting are the four unique color combinations offered. Speaking of performance, the first-class feel offered by the chassis is channeled through the three-spoke steering wheel from Dodge which has thick rims allowing for better grip and feel. For the U.S. market, three variants of the 2011 Dodge Charger will be made available. These are the SE, the R/T and the R/T AWD.

Press Release

Dodge Brand Identity Returns in NASCAR with 2013 Dodge Charger

SRT Motorsports unveiled the 2013 Dodge Charger that will compete in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway today in front of the people that asked for the change -- the fans. Just as they did with the Dodge Challenger when it was introduced in the NASCAR Nationwide Series two years ago, SRT Motorsports designers and engineers created a race car fans will have no problem identifying on the race track. The defining features of the street Charger have been expertly incorporated into the racing version.

NASCAR eased rules on where manufacturers could put glass and solid body pieces. That freed designers and engineers to make the "greenhouse," the area above the doors, hood and truck lid, more closely resemble production cars. Rules were also eased for the front and rear, and especially the sides, allowing the character lines that come directly from the street car.

"We know NASCAR fans are passionate about cars," said NASCAR President Mike Helton. "We're excited about the results of the collective efforts of NASCAR, Dodge and the other manufacturers to create the 2013 Sprint Cup cars. The 2013 Dodge Charger race car design is a great example of what we look forward to seeing on the race track next season. We thank Dodge and all the manufacturers for their efforts, as we see the results here today with the 2013 NASCAR Sprint Cup Dodge Charger."

The relationship between the Dodge Charger street car and the Dodge Charger race car is unmistakable.

"The race fans delivered a clear message," said Gilles. "NASCAR listened. We went to work, following the guidelines established for all manufacturers by NASCAR. The Dodge Charger revealed today validates our resolve to deliver a product that will be easily identifiable on the track without compromise in the area of competition."

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