You will probably be surprised that there is a Volkswagen pickup truck on US soil. Yes, it’s true. It’s called the VW Atlas Tanoak Concept. But before you get too excited, VW has said that it is not planning to bring this model to production.
CEO of Volkswagen North American Region, Hinrich Woebcken, even made it clear that he is not interested in selling a truck in the United States market. Last month in Chicago, during a roundtable interview, he told reporters that the full size truck market in the country is too loyal to their brands that a newcomer is unlikely to make an impact.
Meanwhile, the midsized truck segment will just not work for VW when it comes to sales as the volume is too low. The automaker sees the potential to grow in the segments it is currently in. Unfortunately, pickups are not on the list.
But just to share some details about the Atlas Tanoak, it measures four inches longer than a Honda Ridgeline, while riding on the same MQB modular platform used in all models like the small Polo and the massive seven passenger Atlas crossover. This concept has a very long body of 15.8 inches, as it has been increased by a total of 11 inches. As for its height, it is just a little higher than an Atlas.
At first glance, you might be reminded of an Atlas crossover, when looking at the design cues, but the pickup concept has a more “rugged” appearance. Of course, since it is a concept, it has details like an animated light up display on the front VW logo, together with an illuminated grille and 20 inch wheels.
Inside the cabin of the five seater pickup, more notable features include a new shifter and a new drive mode selector knob that are both very sturdy and have been made chunkier too.
What powers the pickup is a 3.6 liter V6 engine that delivers 276 horsepower and 266 pound feet of torque, exactly the same engine found in the outgoing Atlas. This engine is paired to an eight speed automatic transmission with standard 4Motion all wheel drive. This comes with various off road modes available for use on loose terrain.
No matter how cool this truck is, we will again remind you that this will remain as a concept, and will likely not hit showrooms anytime soon. Nevertheless, there may be a small chance that the automaker changes its mind. All it has to do is consider how successful models like the Toyota Tacoma and Chevrolet Colorado have been.