Kia unveils Wonder Woman-inspired Sportage in New York

Article by Anita Panait, on March 28, 2013

Kia Motors America has partnered with both Super Street magazine and DC Entertainment to come up with a Sportage inspired by what Wonder Woman represents: inspiration, power, and a sense of equality. This customized Sportage was originally unveiled during the New York International Auto Show in 2013.

This is also the first in an eight-vehicle and 10-month partnership that will be composed of the iconic heroes of the Justice League: Batman, Superman, Wonder Woman, The Flash, Aquaman, Green Lantern, and Cyborg. Since there are seven heroes, the eighth version will be the whole team.

The Justice League-inspired Sportages are greatly influenced by visionary Jim Lee. Kia hopes to become a force for good in order to increase awareness of DC’s “We Can Be Heroes” campaign. This relief effort by DC Entertainment aims to assist the people in the Horn of Africa who are experiencing a hunger crisis.

In an interview, Michael Sprague, the executive vice president, marketing & communications of KMA said that Wonder Woman is one of the well-known heroes and she portrays an excellent balance when it comes to agility, confidence, and power -- all characteristics that can also be found on the Kia Sportage. The customized Sportage shows the collaboration between pop culture and cars, Sprague adds.

All the seven cars will be standing together in New York to raise further the awareness for the “We Can Be Heroes” campaign from DC, Sprague concludes. The “Wonder Woman” Sportage has a stylish and sleek look owing to an aero kit that gives it a powerful yet streamlined performance. The red and blue exterior which is accented with stars is based on the heroine’s outfit. The gold trim meanwhile that is wrapped around the Sportage represents Wonder Woman’s weapon which is her “Lasso of Truth.”

On the front grille, we see the eagle chest-plate emblem of Wonder Woman which is flanked by headlight beams in blue, reflecting her piercing eyes. The windshield has a banner that portrays her well-known tiara and the chrome side panels are the graphical interpretations of the invisible jet.

Finally the design of the 5-spoke wheel was chosen to match the stars found on the exterior part of the Sportage. Inside the Sportage, the color scheme of the exterior is retained with the use of red upholstery and dash pieces and paired with blue LED lighting.

The seats are customized and are inspired by the signature garb of Wonder Woman with her logo embroidered on it. The cargo area meanwhile has the stars and eagle symbols and has a see-through panel where a display of Wonder Woman’s bracelet, tiara, and Lasso of Truth can be seen.

Jim Lee of DC Entertainment stated that it was exciting for DC to join Kia at the New York Motor Show in unveiling a car that represents Wonder Woman, one of the founding members of the Justice League.

The effort by the two companies to increase awareness of the ‘We Can Be Heroes’ campaign remains to be a huge draw for many fans all over the country and the Wonder Woman–inspired Kia Sportage is indeed a “must see” at the Motor Show, Lee adds.

Press Release


Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman’s power, inspiration and sense of equality. Unveiled today in conjunction with the 2013 New York International Auto Show, this uniquely customized Sportage signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness for DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by the hunger crisis in the Horn of Africa (

“As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Like the rest of the Justice League-inspired vehicles, this customized Sportage signifies a meaningful collaboration between cars and pop-culture. And for the first time, here in New York, all seven vehicles are standing together in one place to raise awareness for DC Entertainment’s very worthy ‘We Can Be Heroes’ giving campaign.”

The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to an aero kit which grants a streamlined but powerful appearance. The red and blue exterior color scheme, accented with stars, was derived directly from Wonder Woman’s outfit, while the gold trim wrapped around the vehicle represents the heroine’s weapon of choice, "The Lasso of Truth." Up front, Wonder Woman’s eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes. The Sportage’s windshield features a banner portraying Wonder Woman's tiara, and the chrome side panels on the vehicle are graphical interpretations of her invisible jet. Beneath, the 5-spoke wheel design was chosen to match the stars on the exterior of the vehicle.

Within, red upholstery and dash pieces combined with blue LED lighting were added to continue the Sportage’s exterior color scheme into the cabin. The custom seats were inspired by Wonder Woman's signature garb and embroidered with her logo, while the cargo area of the vehicle is adorned with stars and an eagle and features a see-through panel, which displays Wonder Woman's tiara, bracelets and glowing Lasso of Truth.

“It’s exciting to join Kia in revealing the final car to represent a member of the Justice League, Wonder Woman, at the New York Auto Show,” stated Jim Lee, co-publisher of DC Entertainment. “This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign continues to be a huge draw for fans across the country, and I’m sure New Yorkers will agree that the new Wonder Woman-inspired Sportage is a ‘must see’ feature at the show.”

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