New York Preview: Nissan unveils teaser video for redesigned 2015 Murano

Article by Christian A., on March 25, 2014

Nissan has launched a teaser video for its redesigned 2015 Murano, ahead of the Mid-sized crossover debut at the New York Auto Show on April 16. “When you see the new Murano, the next Maxima and the future Titan, you will see the improvements we made and the efforts we made to reinforce our organization,” Jose Munoz, Nissan’s North American Chairman, told Automotive News in January.

Nissan considered the redesigned Murano as a halo vehicle as it bids to improve its profitability. Nissan posted the least profits among Japanese carmakers in the last quarter. United States sales chief Fred Diaz told Automotive News in February that they aim to grow sales as helped by the momentum of the 2014 Rogue compact crossover that arrived in November and the 2015 Murano due in the fall.

He remarked that they will place more emphasis on being profitable. Sales of the Murano dropped 14 percent in 2013 to 44,684 units. In the first two months of 2014, Nissan posted a 13-percent fall in Murano sales to 6,077 units.

To be in line with the notion of futuristic travel, the designers at Nissan knew they wanted a gravity-like power in order to visually attract viewers to this design. Further, the use of flowing lines and glass give its form lightness as if it is defying gravity. The glass areas are more pronounced much like that of the first-generation Murano. Nissan made sure that this would not only still be in the new model but expanded through a new design.

Thus there is the jet-inspired roof as well as the D-pillars that look to be disconnected from the model’s roof. This lightens the cabin, albeit in a visual manner. As such, it has that distinct floating feeling that is recognizable even when viewed from afar. Both the headlights and taillights of the 2015 Murano have a boomerang-style which is another important aspect in its continued refinement.

This was first seen under the Nissan 370Z. With the new Murano, the brand added in unique signature lights highlighting the boomerang shape. In addition, the lights were both slimmed and pushed to the edges to make it appear as if they were flowing with the wind. Nakamura shared that one of the central ideas was for the interior and the exterior of this new model to “elevate” the experience.

He added that this meant going against the tradition when it came to a sport utility vehicle which was focused on chunkiness and heaviness. He continued that this served as an inspiration for the brand to go for advanced aerodynamics plus the three important elements of its future designs which are the “floating” roofline, signature lighting, and the V-Motion front end.

Nakamura explained that the LED Signature lights, combined with the LED Daytime Running Light accents, make this new model identifiable even at night. Though they are expected to be the signature of Murano, he said that this was an engineering challenge and meant that extensive tuning was needed in order to refine the light intensity and the shape. When compared to the xenon and halogen lights, the LED headlights are more durable and efficient. Overall, it was important that the LED taillights design needed to be balanced with the needed crossover utility. Thus the final shape has been integrated effortlessly to the rear glass, expressing a high-tech quality.

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