Nissan has launched a teaser video for its redesigned 2015 Murano, ahead of the Mid-sized crossover debut at the New York Auto Show on April 16. “When you see the new Murano, the next Maxima and the future Titan, you will see the improvements we made and the efforts we made to reinforce our organization,” Jose Munoz, Nissan’s North American Chairman, told Automotive News in January.
Nissan considered the redesigned Murano as a halo vehicle as it bids to improve its profitability. Nissan posted the least profits among Japanese carmakers in the last quarter. United States sales chief Fred Diaz told Automotive News in February that they aim to grow sales as helped by the momentum of the 2014 Rogue compact crossover that arrived in November and the 2015 Murano due in the fall.
He remarked that they will place more emphasis on being profitable. Sales of the Murano dropped 14 percent in 2013 to 44,684 units. In the first two months of 2014, Nissan posted a 13-percent fall in Murano sales to 6,077 units.