Volkswagen up! was named the World Car of the Year award at the New York International Auto Show in New York City's Jacob Javits Center, beating out 33 other models nominated for this annual award. The judging panel, which is composed of 66 top automotive journalists from 25 countries, look for the year's most exceptional vehicles based on these factors: merit, value, safety, environmental impact, significance, and emotional appeal.
The up! proves the dedication and the competence of the details-oriented designers and engineers. Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG said that this vehicle sets standards in its class for efficient use of space, safety, motoring fun and environmental compatibility.
Since the new Volkswagen city car was launched in late 2011, it has won multiple awards, which cited its low carbon emissions, large interior space and innovative City Emergency Braking system. This is the ninth year that the World Car of the Year award has been given. Since the start, it has gained a reputation of being credible and this has raised its significance in the industry.
The World Car jurors are appointed by the World Car Steering Committee based on their expertise, experience, credibility, and influence. Every juror drives the nominated vehicles and assesses these regularly as part of their continuing full-time professional work as well as collectively with all the jurors.
Volkswagen up! 4-door version – the take up! – is coming. An added option of the new car is a portable infotainment and navigation system, complete with touchscreen, a hands-free telephone unit, a media player, and a display of various car parameters. Moreover, there are apps you can use to customize maps+more to your personal requirements. This maps+more is positioned on the dashboard and is then networked with the Volkswagen up! electronic systems. Also, a rare treat in the small cars segment is the large panoramic tilt/slide sunroof.
Outside, the VW take up! is equipped with body-colored bumpers, 14-inch wheels, and heat-insulating glass with green tint. As on all VW up! models, the new car’s body is partially galvanized. As for its interior, the car boasts details like folding rear bench seat, carpeted floors, fabric-lined bootspace cover, and white color-contrasting air vent surrounds. Convenience features that distinguish the new car include electromechanical power-assisted steering, rear windscreen wiper, height-adjustable steering column, daytime running lights, and convenience direction indicators (wherein 1 press = 3 flash cycles).
The car is also sophisticated with a gloss black panel on the dashboard’s center. As for passive and active safety, the car has standard features like front airbags, head-thorax side airbags, a seatbelt fastening reminder, front belt tensioners, ESP electronic stabilization program, ABS with ASR, ISOFIX fixtures, top-tether fittings intended for mounting child seats, as well as a front passenger airbag deactivation function.
The up! seems to be smiling when looked at from the front. This is because of its bumper lines. And it may be smiling on purpose. A narrow black band goes between its headlights, which integrated running lights for daytime. There is also the Volkswagen logo, the only chrome element in the front. The up! functions without large air cooling intakes because it has small petrol and natural gas engines and an electric motor to follow. Even though they are significantly smaller than other Volkswagens, the headlights are prominent. Each model, from the up! to the Phaeton, has the same guidelines for styling. There is a strict emphasis on horizontal lines, joining the headlights to the grille, and concise, short angles, which unify all models. Klaus Bischoff, Head of Design of the Volkswagen Brand, explains that it is crucial that the differences are in the individual component’s proportions, leading to highly unique vehicles across the range from the friendly up! to the elegant Phaeton.
up! side profile
The vehicle’s styling is formed by the inside profile, significant surface flares, and alternating convex and concave forms. The continuous surface is accented by a slight concave groove over the side sill. There are no seems or edges in the side profile other than the wheel housings and the side windows. The wheels have powerful wheel housings, with lateral surfaces (so-called wheel mirrors) that are very large, so the small wheels’ diameters (14 to 16 inches) appear larger.