The Range Rover Evoque is receiving a special version, laden with a wide array of personalization options and technology from British carmaker Land Rover. This gives birth to the first in a series of "Inspired by Britain" special editions from Jaguar Land Rover – the new Range Rover Evoque SW1 Edition. Available to Evoque customers around the world, the Evoque SW1 Edition opens up extra personalization opportunities.
Inspired by the Union Jack – the national flag of the United Kingdom – the Land Rover Evoque SW1 Edition pays tribute to the roots of this compact luxury SUV. Land Rover Range designed and developed the Range Rover Evoque at its Design and Engineering headquarters in Gaydon, Warwickshire, with production done in Halewood, Merseyside. So far, the Range Evoque has grabbed 161 international awards and has sold 340,000 units around the world, making it the fastest-selling Land Rover to date.
Land Rover Design Director and Chief Creative Officer, Gerry McGovern remarked that the new Range Rover Evoque freshly interprets classic Range Rover design cues. He quipped that the new special editions celebrates the SUV’s “Britishness,” adding that while the Evoque is designed and engineered in the UK, it resonates with its customers around the world.
Available to order starting mid-October, the new Range Rover Evoque SW1 special edition will be displayed on Land Rover’s stand on the consumer days of the Paris Motor show. This special edition comes with coordinated features both on the exterior and the interior. Derived from the current Dynamic body style, the Evoque SW1 will be offered in different body finishes like Firenze Red, Corris Grey, Fuji White, Loire Blue and Santorini Black. Its roof and glossy 20-inch alloys wheels are finished in Fuji White. Union Jack graphics are featured on the special edition’s rear spoiler and the white door mirror housings. The bodywork is adorned by white tick decals, which is switched to red when the body is finished in Fuji White.
The exterior theme is continued inside the Range Rover Evoque SW1, with the upholstery, arm rests, door inserts and fascia trim using Taurus Ebony leather as contrasted with Cirrus stitching. For models equipped with the nine-speed automatic transmission, the rotary shift controller and shift paddles feature a stand-out anodized red finish; while versions fitted with the manual gearbox come with a distinct themed gear lever insert. Tags with the Union Flag color graphic are found on the headrests and on the carpet mats with Ebony binding. This same motif – now in monochrome -- is etched into the sill plates and vehicle key.
Meanwhile, the Range Rover Evoque SW1 Monochrome follows the styling of the Evoque Union, but presents all graphics and details in a single color. Derived from the Pure body style, the Evoque SW1 Monochrome comes with a body finished in Santorini Black, Fuji White or Corris Grey. The roof is available in Santorini Black when the body is finished in Fuji White or Corris Grey. Both the 20-inch alloy wheels and the tick decals come in Fuji White. Inside, the new Evoque SW1 Monochrome features Ebony upholstery, fascia insert and door trim, while rotary control and shift paddles are finished in anodized red. Both Evoque SW1 special edition models feature white Range Rover lettering on the bonnet.
The Range Rover Evoque could now be availed with an advanced integrated laser Head-Up Display (HUD) that projects pertinent information directly onto the windscreen, just on the driver's field of vision. The HUD system used by Land Rover is the first in the world to employ laser holographic techniques, allowing it to offer better color saturation, brightness and contrast than rival systems. Packed in a small, lightweight package, this laser system does better against issues like "washout," which is basically effect of sunlight glare on inferior LED-based systems.
With this HUD technology, drivers could maintain a clear view of the road while still getting important driving information like vehicle speed, turn-by-turn navigation and gear position as well as cruise control set speed, traffic sign recognition and the Automatic Cruise Control (ACC) status. All its functions could be fully configurable and customizable. Drivers could switch on/off the functions and adjust its brightness and vertical position from the cluster menu.