South Korean carmaker Kia Motors has unveiled the fourth-generation Kia Rio at the 2016 Paris Motor Show. The latest generation of the Rio is calling out to B-segment customers to carefully consider this newly designed great ride that boasts of first-in-class safety technology and new connectivity features as well as high levels of practicality and convenience.
The B-segment is currently the biggest segment in the new car market in Europe, and Kia expects to sell over 100,000 units of the newest iteration of the Rio on its first full year. Such a sales figure will place the Rio alongside the carmaker’s other hit models in the continent like the Sportage and cee’d.
In 2015, the Rio ranked as the brand’s best-selling model in the world selling over 473,000 units or 16 percent of its annual sales. Kia sold 12,115 Rios in the United Kingdom in the same year, which account for around 15 percent of overall sales in the country.
The fourth-generation model has been designed and engineered to comply with the demands and wants of a wider group of customers, making it a key player in the carmaker’s model line-up. Kia will build the newest Rio at its Sohari manufacturing site in South Korea, and commence global sales in the first quarter of 2017.
Michael Cole, chief operating officer for Kia Motors Europe, quipped that the Rio – as Kia’s best-selling model globally – is an important car for Kia as its third-generation model helped introduce more customers to the brand than before.
He noted that the B-segment is considered as one of the most competitive in the new car market. The design of the new Rio – both its exterior and interior -- was created by Kia’s design centers in Germany and California, in cooperation with the carmaker’s design facility in Namyang, South Korea.