VW will not be attending the 2018 Paris Motor Show

Article by Christian A., on May 21, 2018

As we get closer to the 2018 Paris Motor Show, the list of automakers that will attend the upcoming show is getting shorter. Volkswagen had just announced that they have decided to just skip the show that will take place in the City of Light, an event that takes place every other year. The Paris show alternates with the Frankfurt Motor Show. This news was revealed to us by France-based Autoactu.com. This was further confirmed by VW’s local French branch.

The German brand has doubts on whether it will be beneficial and relevant for them to attend international auto shows. But then, VW said that even if they will not attend the show in France, they will likely organize various actions like test drives in the city during the event. In addition, VW is analyzing prospects of organizing its own events for new car launches, which is something many automakers like Volvo have been practicing for quite some time now. One of the reasons for this could be because participating in these events could be very costly, and they don’t have as much reach compared to that of social media.

Despite the fact that VW will not attend the show, the group’s other brands, including the Skoda, SEAT, Audi and Porsche are said to make their way there. Right now, we do not have the complete details whether the Bentley and Bugatti marques will be there as well. The high end British marque from Crewe is said to work on a couple of new models such as the Continental GTC and the Flying Spur. We would not be surprised if such brands will participate and unveil new products.

Here is the thing, the core Volkswagen brand is actually already the ninth automaker that decided to skip this year’s Paris Motor Show. Some of the other automakers that have announced their non-participation are Ford, Mazda, Infiniti, Mitsubishi, Nissan, Opel, Volvo and Subaru. Another automaker that still has not announced whether or not they will be there is Fiat Chrysler Automobiles (FCA). On the contrary, those who have confirmed to attend the show are Citroën, Hyundai, Jaguar, Kia, Land Rover, Lexus, Toyota, Suzuki, Smart, Mercedes Benz and Peugeot.

Just before VW made their announcement regarding their absence at the show, Audi revealed that it will be absent at next year’s North American International Auto Show in Detroit. Here, we will not be seeing rivals BMW and Mercedes.

The 2018 Paris Motor Show is set to begin on October 2, opening with the press day. It closes on October 14, which is also the last day for public viewing.

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Topics: vw, paris motor show

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