The automotive industry has been choosing online shows and private debuts over huge annual car shows. These shows instantly cost automakers millions, and that is why car companies have decided to entirely let go of these. The most recent news we heard was from Lamborghini, when they said that they would be skipping the 2018 Paris Motor Show, along with BMW and Mercedes Benz. Now, another large auto group, with three of its core brands, plan to do the same.
To name them, Fiat, Alfa Romeo and Jeep, will not be attending this year’s Paris Motor Show, according to website, AutoPlus France. This is also the first time that the three car brands will be ditching a major show, and Fiat explains that it is because auto shows are no longer a must do part of its ongoing strategy. Even though the three main brands will not be in attendance, its mainstream luxury marque, Maserati, will be there together with Ferrari.
This isn’t really shocking news to anyone, as we have been hearing the same thing pretty much during the first half of the year. Other automakers that will be skipping the show in Paris include: Ford, Mazda, Infiniti, Mitsubishi, Opel, Subaru, Nissan and Volvo. In contrary to that, automakers that will join the show are Kia, Citroen, Jaguar, Hyundai, Mercedes-Benz, Land Rover, Lexus, Peugeot, Smart, Suzuki and Toyota, meanwhile have committed to Paris for 2018.
Speaking of auto shows, Paris isn’t the only show that’s affected by this. There have been reports that Mercedes-Benz, Audi, and BMW are not going to attend Detroit’s largest auto show, which allegedly might be rescheduled from January to October. The German brands would rather joint tech expos like CES in Las Vegas, and the Mobile World Congress in Barcelona, Spain. Apparently, in 2020, Mercedes-Benz will again join the Detroit show. This was stated by CEO Dieter Zetsche when he said that they will be back in 2020 with some product launches.
In 2018, the Paris Motor Show will open its doors to the press on October 2, and this will run until October 14.
The biggest question now is, do auto shows still have a future? I mean in the next couple of years, there is a chance that other automakers will withdraw from the shows one by one, and if the shows do not get enough participants, they might have to be forced to just end them.
Are there ways for these auto shows to reverse what has been happening? First, it is the Paris Show that is not getting as many participants, and next thing we know, the same thing is happening with the largest North American Motor Show in Detroit.