UX Concept takes Lexus' trademark designs and gives it a thorough reinterpretation. Furthermore, the changes echo the brand's commitment to give its models a unique character to go with the strong concept that powers it. It may have the same UX Concept, but it has an inside out design concept.
The powerful design is complemented by modern and imaginative technologies that give passengers and the driver a wholly immersive ride. This feeling is boosted even further by the cockpit's ergonomics and innovative HMI technology. This car is also the first one to have the Kinetic Seat, which is a breakthrough technology designed by Lexus to make their car seats more in tune with the needs of the occupants.
Lexus UX Concept presented at the 2016 Paris Motor Show benefits from the car brand's expertise in the SUV segment. Lexus was the first to come out with an SUV in the 1990s with its LX and RX models that mixed together off road performance with luxury. The RX 400h was the first premium hybrid SUV, coming out in 2004, while the NX SUV showed the world that striking design can also be useful.
Today, the premium small sized SUV market is the fastest growing market in Europe. Younger customers are looking for ways to upgrade that would allow them to have cars that are styled uniquely with an engaging driving feel and a flexible interior. Customers who want premium models, on the other hand, are looking for ways to downsize without sacrificing driving position, roominess and comfort. And this is the reason why this segment has taken the biggest share in the SUV market.
The UX Concept underlines Lexus’s commitment to attract the younger and always-connected customers. This is the ‘Urbanites’ group and this is the first time that Lexus has paid more attention to the group.