Electric vehicles are not generally known for speed but Mercedes‑Benz hopes that with its Generation EQ which was introduced at the 2016 Paris Motor Show, electric cars will eventually have a place in the fast lane. Inside it are two electric motors. Since the elements of the batteries are scalable, it ensures a system output being raised to as much as 300 kW.
Meanwhile the permanent all-wheel drive assures that dynamic performance is at its highest level. Indeed, having a look similar to a sporty SUV coupé, this concept car does give customers a glimpse of what new battery-electric drives can offer.
There are various lighting elements placed inside the middle and side air vents, below the windscreen, interior door panels, door handles, and seats. There are even lighting elements on the center console and even surrounding the Mercedes star on its steering wheel. What is interesting about this lighting is that once the driver is near the vehicle, the system immediately activates in order to welcome the driver through a specific color mood inside.
Completing this welcome feature is the digital light that can be seen on the perforated door panels on the interior. Once the driver has been seated, the lighting changes at once to electric blue and then lights on the seats and doors are then slowly dimmed. Its wide-screen display then slowly builds up the required level and then shows the possible destinations on its navigation map based on the current charge of the battery.
As mentioned previously, content can be customized with the information density allowing for a step-by-step increment to result in a single-tube instrument, or a dual-tube version. The driver gets additional feedback and information on the current range and speed of the vehicle.
While the modular display ensures personalization of content, the user interface meanwhile has a design that offers a myriad of colors in white, rose gold, and electric blue. The instrument displays adjust these colors based on the charging process or the driving mode and this ensures intuitive and quick recognition. Its center console appears as if it is floating in space and it is surrounded by rose gold.
According to the brand, future battery-electric models will use the name EQ which means Electric Intelligence, which is based on the brand’s values of Emotion and Intelligence. This new range has every important characteristic for electric mobility to be customer focused.
However, the brand even goes beyond the vehicle itself. According to Mercedes-Benz, future models will have the basics of its advanced electric mobility which combines high daily practicality, maximum safety, excellent driving pleasure, and an intelligent and emotionally appealing design. All of these are the brand’s trademark qualities.
With the Generation EQ, the brand is signaling the start of architecture for battery EVs across all product lines. Mercedes-Benz Head Dieter Zetsche shares that it was in 2007 when e-smart pioneered what would be electric motoring. The brand is now turning the tide, he added, as it will launch an electric product that will encompass all vehicle classes from the compact class and even the luxury segment.