SEAT Ateca X-Perience all-terrain concept arrives at 2016 Paris Motor Show

Article by Christian A., on October 4, 2016

SEAT is unveiling at the 2016 Paris Motor Show the new SEAT Ateca X-Perience Concept, created to highlight the all-terrain prowess of the Ateca sports utility vehicle.

SEAT expects the average Ateca driver to spend 95 percent of their time driving on well-paved roads and the rest (five percent) on off-road or snow. However, the Spanish carmaker expects X-Perience drivers to spend 75 percent of their time on normal roads and the remaining 25 percent off the road.

Thus, the Ateca X-Perience is targeted towards customers who love taking their vehicles off-road, which means they demand an SUV with outstanding all-terrain abilities. More rugged than the Ateca crossover, the X-Perience concept is suitable for those who still drive their SUVs on normal roads, but are courageous enough to challenge the off-roads and other non-conventional terrain.

Augmenting the safety and convenience of the new Ateca X-Perience is an array of driver assist systems like the Traffic Jam Assist that could coordinate the functions of the Adaptive Cruise Control (ACC) system and the Lane Departure Warning Assist. It also comes with a Front Assist system that could function as an emergency brake that could detect vehicles and pedestrians.

Other safety systems found in the new SEAT Ateca X-Perience include blind spot detection and rear traffic alert, traffic sign recognition system and parking assist, as well as emergency assist, a high-beam assist and a 360-degree camera with birds-eye view.

For driver and passenger convenience and pleasure, the new Ateca X-Perience is loaded with the latest generation of infotainment systems, like Easy Connect and the SEAT Full Link connection that integrates Apple Car Play and Android Auto functions. It is also provided with an eight-inch Media System screen as well as "Connectivity Box" that has a wireless charger for smartphones.

Exterior Design

The Ateca X-Perience is not just any SUV on the road. Aside from its all-terrain capabilities, the Ateca X-Perience also boasts of a new design and set of technologies as well as higher levels of innovation and modernity.

It doesn’t matter where the SEAT Ateca X-Perience goes, it could conquer any obstacle thanks to high-profile tires hugging exclusively designed 18-inch wheels and black wheel arch moldings as well as superior ground clearance, marked side-steps and non-scratch paint.

Alejandro Mesonero-Romanos, SEAT Design Director, remarked that the carmaker decided to endow the Ateca X-Perience with a solid, emotional yet impactful appearance – achieved by opting for a typical 4x4 design style.

This means that the Ateca X-Perience is laden with a number of 4x4 design features like its front bumpers, fog light protectors and sump guard. Its front end features a front diffuser that defines and protects the lower grille.

Further exterior elements of the new Ateca X-Perience include chromed roof rails and a rear spoiler mounted above the boot, as well as mud flaps mounted on the rear bumper.

The boot accommodates the rugged SUV’s 4Drive and X-Perience logos. To better emphasize this 4x4 look, the Ateca X-Perience is wrapped in olive green matt as underlined by orange tones for a more technical appearance.

Interior Design

Meanwhile, the interior of the new Ateca X-Perience features tones related to these exterior colors. For instance, the interior employs coffee and green colors with orange stitching on the seats, gear knob and steering wheel.

In addition, the new Ateca X-Perience is provided with sport seats wrapped in suede leather. This version of the Ateca would not be complete without the X-Perience logo, which is found on aluminum plaques on the SUV’s front doorsteps.

Likewise, the XP abbreviation could be found on the steering wheel. This rugged Ateca features a chrome strip on the boot floor, just like the current Leon X-perience. Interestingly, the interior of the new Ateca X-Perience comes illuminated by ambient-light LEDs for darker conditions.

Of course, this Ateca – just all X-Perience models – comes specified with an off-road gearstick and protective rubber floor mats that protect the interior carpets from mud and dirt.


For superior performance, this SUV is powered by 2.0 TDI engine that delivers up to 190 hp of output and up to 400 Nm of torque. By mating this engine to a dual-clutch seven-speed paddle-shift DSG, this powerful engine could provide superior levels of power delivery while consuming less fuel and emitting less carbon dioxide.

Not only that, the combination of a 2.0 TDI engine and the dual-clutch seven-speed paddle-shift DSG allows drivers to experience exceptional levels of versatility and driving fun without having to take their hands off the steering wheel to shift gears – a configuration that would be of utmost help to ensure both safety and comfort during challenging terrain conditions.

Amazingly, the new Ateca X-Perience makes use of a 4Drive traction system as well as a Haldex clutch system that efficiently distributes torque distribution between the front and rear axles to enable outstanding power delivery on any terrain at any time.

It is also fitted with the XDS advanced traction control system that ensures that each gets the right amount of power as needed, enabling wheels with best traction to transfer power to the ground.

Press Release


SEAT is set to present the Ateca X-Perience, together with a unique stand concept, bringing innovation to this year’s Paris Motor Show. The Ateca X-Perience is a demonstration that SEAT can surpass any limit, with a different take on the conventional SUV. Normally, Ateca customers are urban, but this car has much more capacity to drive off-road than one might expect. With the Ateca X-Perience, emphasis is put on its most adventurous character, in order to create a type of all-terrain vehicle that is simply off-limits to other current SUVs.

As soon as the driver pushes the start button, the Ateca X-Perience is ready for adventure, adapting itself to every driver situation, road condition and personal preference at any moment thanks to the Driving Experience drive selector located on the centre console. SEAT Drive Profile offers Normal, Sport, Eco and Individual modes, however, it’s also possible to go a step further, thanks to the 4Drive traction control settings, provided by the efficient Haldex system, which includes two additional profiles for snow and off-road, as well as Hill Descent Control function.

“The X-Perience is an exercise to show the Ateca family’s possibilities and potential in the future. We know that with the Ateca, we can go much further and it will be on display at the Paris Motor Show,” said the SEAT Vice-president of R&D, Dr. Matthias Rabe. “With the Ateca X-Perience we can go beyond that which we already have in the series. It’s for the customer that wants to go further, taking it to the extreme, for weekend adventures, and of course, off-road.”

Surpassing the Conventional Limits

The objective of the X-Perience is to underline the all-terrain characteristics of the SEAT Ateca. It considers those customers that, for either their hobbies, lifestyles or simply for their needs, seek the best off-road qualities from their car. Ateca drivers are likely to spend around 95% of their time on asphalt, with the remaining 5% off-road, or, on snow. However, with the X-Perience, that proportion will switch to become 75% normal use and 25% off-road.

It aims for the customer that, above all, is going to use the Ateca off-road, for those demanding SUV drivers that need excellent all-terrain qualities. In short, it is a car destined for those that consider asphalt a formality and for those to whom tracks and lanes remain small and insignificant. The interesting thing, the attractive thing and the challenge are beyond conventional limits.

An Inspired 4x4 Design

SEAT brings a piece of Barcelona to Paris, inspired by innovation, modernity, technology and design, all values shared by the French capital and of course, with the Ateca X-Perience. Wherever you might have to stop, the Ateca X-Perience can continue because of its high-profile tyres and bespoke 18-inch rims, black wheel arch mouldings, non-scratch paintwork and excellent ground clearance.

Evidently, as well as superior practical 4x4 capabilities, the Ateca X-Perience also boasts striking design. “That’s why we’ve chosen a typical 4x4 design style, starting with the wheel diameter and including high-profile tyres, going for a 4x4 look with the front bumpers, sump guard and fog light protectors,”explained SEAT Design director, Alejandro Mesonero-Romanos. “The colour has ended up being very important too. We’ve chosen olive green matt, a natural colour that’s a little camouflaged, underlined with orange tones in the details that give it a more technical look.”

The exterior is completed with details such as chrome roof rails, a rear spoiler mounted at the top of the tailgate to bring out the car’s sporty character and mud flaps mounted to the rear bumper with the 4Drive and X-Perience logos placed on the boot. Additionally, a front diffuser defines and protects the lower grille, which is repeated at the rear of the Ateca X-Perience.

Tones linked with those used on the exterior have been used in the interior too, which is illuminated by ambient-light LEDs for darker conditions. Earthy colours of coffee and green have been utilised, combining with orange stitching on the steering wheel, seats and the gear knob, to reinforce the car’s technological nuances. Its sports seats are upholstered in suede leather, while the aluminium kickplates bear the X-Perience logo. The XP abbreviation is also present on the steering wheel. Completing its adventurous appeal are protective rubber floor mats, to combat mud and dirt, together with a chrome strip on the boot lip, just as the current Leon X-Perience has.

4Drive — Total Traction from a Powerful Engine

The SEAT Ateca X-Perience uses a 4Drive traction system. Thanks to the Haldex clutch system, the torque distribution between both axles is done in the most efficient way to ensure exceptional power delivery on terrain at any moment, even in tricky conditions. Furthermore, the advanced XDS traction control system ensures that each wheel seamlessly receives the necessary power to keep going.

SEAT’s latest showcar is powered by the 2.0 TDI 190 PS engine, which is a pleasure to drive both on- and off-road. Boasting 400 Nm of torque and allied to a seven-speed paddle-shift DSG transmission, it not only guarantees outstanding performance and low fuel consumption and emissions, but it also allows the driver to enjoy the versatility and fun of the Ateca X-Perience, without having to move his or her hands away from the steering wheel to change gears. This is a safety and comfort benefit that is evident particularly when faced with challenging all-terrain conditions.

Safety and convenience without compromise

As in every adventure, unexpected things can happen. The Ateca X-Perience can take everything in its stride, thanks to one of the most complete range of driver assist systems in the class. For example, Traffic Jam Assist coordinates the work of the Lane Departure Warning Assist and the Adaptive Cruise Control (ACC) system. Front Assist works as an emergency brake that recognises vehicles and pedestrians, as well as the Traffic Sign Recognition System, with Blind Spot Detection and Rear Cross Traffic Alert, a 360-degree camera with birds-eye view, Park Assist for parallel parking or angle parking, High Beam Assist…the list goes on.

SEAT is aiming to be a front-runner in connectivity, and of course, the Ateca X-Perience is no slouch in that department. Constantly in touch with the digital world, it uses the latest generation of infotainment systems including Easy Connect, SEAT Full Link (which incorporates Apple Car Play and Android Auto functions), an eight-inch touchscreen Media System and Wireless Charger which allows the driver to charge smartphones without pesky cables.

The SEAT Ateca, which arrived in UK showrooms earlier this month, launches ahead of SEAT’s next three new models due in 2017 and is capable of satisfying the off-roading needs of most drivers. Undoubtedly, many Ateca customers are trendsetters, with a young and restless spirit, looking for a car which suits their lifestyle. For them, the X-Perience endeavours to show that it is possible to go beyond the limits, that it is possible to enjoy a more adventurous Ateca: Created in Barcelona.

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