Making its public debut at the 2010 SEMA Show is the new Toyota Tundra Sportsman Concept, a new pickup truck inspired by the outdoor tradition of hunting.
The car was developed by Toyota, Bass Pro Shops and their RedHead Pro Hunting Team members and serves two roles: one to push the creative boundaries of truck utility, while the other to remind consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience.
The new concept is based on the 2011 Tundra Double Cab 4x4 equipped with the TRD Rock Warrior Package and 5.7-liter V8 with a six-speed automatic transmission.
The performance modifications brought to the car includes a three-inch suspension lift to increase ground clearance over uneven terrain, a new custom exhaust (with pipes routed up through the center of the bed and exiting the roof top deck), a new custom air intake and snorkel.
In order to meet the roughest off-road conditions the Tundra Sportsman comes with ATX 18-inch Teflon-coated wheels fitted onto 33 x 12.5-inch Nitto Mud Grappler.
The exterior of the car features a semi-gloss paint on the body and shell, while a flat finish was applied to the trim. Furthermore, a new custom front “Bull Bar” was added in order to protect the front end of the truck. The interior brings new electronics such as a weather station and GPS, but also a new JBL sound system featuring 10 speakers and supplemented by JBL all-weather outdoor speakers.
In addition, the interior features new seats wrapped in waterproof Black and Gray material, as well as all-weather Browning branded camouflage floor mats. The most interesting thing seen on this concept is the truck bed, which as seen as the ultimate sportsman fantasy transport and base camp.