2011 SEMA Preview: PM Lifestyle working on a custom Hyundai Veloster

Article by Christian A., on October 9, 2011

Hyundai aims to show off the aftermarket potential for the all-new Veloster and one of its strategies involves partnering with PM Lifestyle, a leading digital media distributor in the car industry, and the Universal Technical Institute (UTI). Hyundai sought to develop a potent and interactive custom Veloster for the 2011 SEMA Show in Las Vegas on Nov. 1-4. Hyundai built a bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior.

Jayke Milton, Build Coordination, PM Lifestyle, said that the Veloster is the “perfect platform” for fans who want to make daily modifications to their vehicles and for students who want to learn to be mechanic. He said that adding and removing equipment off the Veloster sub-frame is “fairly simple.” He also said that the three-door feature on the Veloster makes it unique and highly exciting.

After SEMA, PM Lifestyle Veloster will go on a tour with UTI for three years. It will appear in more than 120 autocross, supercross and school demonstration events. Located nationwide, UTI provides technical education training for students who want careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.

The new Hyundai Veloster is endowed with a distinct design inspired by a high-performance sport bike. In fact, its glass looks like a motorcycle helmet visor because of its blacked A-pillars. Up front, the Veloster is distinguished by Hyundai's signature hexagonal front grille flanked by the brand’s hallmark LED position lights and hood scoop detailing. Customers may avail of further optional packages that feature piano black highlights, a chrome grille surround, fog lights, and a large panoramic sunroof.

Meanwhile, the profile of the new Hyundai Veloster is defined by the "Fluidic Sculpture" character lines and muscular wheel arches. It is completed by wraparound headlights and taillights, and body-colored door handles and mirrors. As standard, the new Hyundai Veloster rides on 17-inch alloy wheels, with two types of 18-inch wheels offered as options. One of these 18-inch wheels features painted inserts.

At the rear, the new Hyundai Veloster features an aggressive design marked by dual centered chrome exhaust tips, a characteristic glass hatch, and black lower fascia. On the other hand, the interior of the Veloster reveals a center stack and controls similar to a sport bike fuel tank, and even comes with an available push-button starter. Moreover, the floor console and air vents are similar to a bike’s seat and tailpipes, respectively. Likewise, the interior is laden with metallic accents.

Customers may also avail of the optional alloy pedals as well as leather-wrapped steering wheel and shift knob. Featuring the styling of a coupe and the functionality of a hatchback, the new Hyundai Veloster features a third passenger-side door. This hinged door is located on the passenger side of the Veloster, thereby making it easier for rear passengers to enter the vehicle. However, the handle of this passenger-side rear door is purposely concealed in order to preserve its coupe design.

This implement offers a better alternative to smaller rear-hinged access doors in some coupes. This rear door, however, cannot be opened unless the driver-side door is opened first, thereby resulting to a lot of inconvenience and annoyance, especially when operating in tight parking lot situations.

Press Release


COSTA MESA, Calif., Nov. 1, 2011 – Hyundai will showcase the innovative Veloster and the performance-oriented Genesis Coupe at the Specialty Equipment Market Association (SEMA) Show Nov. 1-4, 2011. Hyundai has again united with some of the biggest names in the aftermarket industry to build five one-of-a-kind models for the Hyundai display at SEMA (booth #24387) at the Las Vegas Convention Center.

The lineup of Hyundai vehicles includes:

  • ARK Performance Veloster
  • PM Lifestyle Veloster
  • Genesis Hurricane SC
  • Rhys Millen Racing RM500 Genesis Coupe
  • Rhys Millen Racing 2WD Global Rally Cross Veloster

“Each year we bring our newest, most exciting cars to SEMA through a partnership with aftermarket specialists to create even more powerful options for Hyundai owners,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “This year, we chose to bring back the tuner-friendly Genesis Coupe as well as debut modifications to our new and innovative three-door coupe, the 2012 Veloster.”

Adding even more Velosters to Hyundai’s modified pack, RIDES magazine, in association with Lux Motorwerks, also built three custom Velosters centered around the passion points of music, technology and gaming. Each of the three Velosters boasts its own style, top-of-the-line modifications and the most current gear available.

Photos and additional details on Hyundai’s 2011 SEMA cars are available at HyundaiNews.com.

ARK Performance Veloster

To showcase the performance capabilities and aftermarket potential of its three-door coupe, Hyundai teamed up with ARK Performance to transform Veloster into a sleek rally car. The ARK Performance Veloster will be unveiled with a custom twin-scroll turbocharger increasing its horsepower to 210-horsepower and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. The Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.

PM Lifestyle Veloster

Hyundai partnered with PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive industry, and the Universal Technical Institute (UTI) to develop a powerful and interactive custom Veloster for this year’s SEMA Show. The bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior will make its debut on the SEMA Show floor and then take off on a three-year show tour with UTI, making appearances at over 120 autocross, supercross and school demonstration events. 

Genesis Hurricane SC

Showcasing the extreme power of Hyundai’s most popular performance car, Hyundai America Technical Center Inc. (HATCI) teamed up with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc. to develop and build a special edition prototype Genesis Coupe, the Genesis Hurricane SC. The Genesis Hurricane SC represents a two year development effort by HATCI, Hyundai’s design, technology and engineering branch, as its engineers worked to enhance all aspects of the vehicle including power, traction, braking, exterior and interior design and audio system. Highlighting the performance modifications, HATCI teamed up with Magnuson Products to supercharge Genesis Coupe’s 3.8L V-6 engine with a liquid to air intercooler, producing more than 450-horsepower.

In addition to the supercharged V-6, the Hurricane features an IsoTorque differential from Torvec Inc., exterior enhancements from Rhys Millen Racing and a Harman International high level Lexicon audio system.

Rhys Millen Racing RM500 Genesis Coupe

Making auto enthusiasts’ wishes come true at this year’s SEMA Show, RMR’s modified Genesis Coupe will showcase Hyundai’s most powerful engine under its hood – the award-winning 5.0-liter Tau V8. The RM500 Genesis Coupe is a 450-horsepower machine with a distinct, production-ready look. This marks the fourth year of the partnership between RMR and Hyundai creating show-stopping vehicles for tuners and consumers alike. In addition to the Tau V8, the all-black Genesis Coupe receives a custom RMR stainless exhaust with GReddy rear section muffler and titanium tips, oil cooler and rear differential cooler. These mechanical enhancements give Hyundai’s most powerful engine an extra 20 horsepower boost.

Rhys Millen Racing 2WD Global Rally Cross Veloster

Rhys Millen Racing (RMR) will also showcase his Two-Wheel Drive Veloster Rally Car. This production-based two-wheel drive racer has custom lightweight RMR body panels, improved aerodynamics, and rally-inspired suspension tuning for the rally enthusiast. The car features Hyundai’s 2.0-liter turbocharged four-cylinder engine and delivers 300-horsepower and 300 lb.-ft. of torque.

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

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