2012 SEMA Preview: ARK Performance Hyundai Genesis Coupe R-Spec Track Edition

Article by Christian A., on September 26, 2012

Tuner ARK Performance will be partnering with Hyundai in developing a track-focused Genesis Coupe R-Spec that will be introduced this year at SEMA in Las Vegas. The released images indicate that this car will be very different from the production version. Nevertheless, it’s difficult to examine several of the exterior changes such as its carbon fiber hood, rear diffuser and flared rear fenders.

Aside from the clearly revised exterior, ARK was also able to give this car’s naturally aspirated 3.8-liter V6 to 395 hp and 340 lb-ft of torque a tuning. ARK was able to boost its output by 58-hp and 45 lb-ft over the production R-Spec 3.8 model. However, there are more modifications to the car. It’s possible that it will receive a better intake, pistons and an oil cooler to handle the additional power and lengthened high-speed driving.

Furthermore, the engine benefits from a Brian Crower 4.2 stroker kit and ceramic coated headers. Special treatment is given to the transmission. It gets a dual-mass flywheel and a carbon clutch plate kit.

Because of a Cusco limited-slip differential, the power will be kept ideally distributed between the rear wheels and a brake kit. It comes equipped with six-piston brake calipers as well. Like other track cars, this one gets a roll cage. Its interior is totally modified with the help of JPM Coachworks, which include the use of Sparco Pro ADV seats and a Sparco steering wheel.

2013 Genesis Coupe features a tapering greenhouse and an arching roofline which gives highlight to its exterior profile and gives emphasis to its wide stance and broad shoulders. This aggressive sports car feel is combined with a maximized depth between the greenhouse and the fenders and enlarged openings for improved engine breathing within the front fascia. Hinting at its performance capabilities, it has been fitted with features like the Dual asymmetrical exhaust tips which are incorporated with the blackout rear diffuser treatment.

This new model’s interior is also enhanced with unique, upscale highlights and design cues. For a more distinct and upscale look, its instrument panel crash pad brings out a stitched-seam appearance. On the leather-equipped models, the parking brake lever is now leather wrapped and the instrument cluster now includes an electroluminescent gauge cluster to provide superior readability and a premium ambience. To give a more convenient access to the rear seat from the driver’s side, a new driver-side rear seat walk-in assist function is also added together with assist guides on seatbelts for front passengers to enjoy easy buckling.

A driver seat power lumbar support is also made available on all Genesis Coupes as well as front seatback pockets, 3.8 models of torque level or 2.0T model of turbocharger boot pressure, center stack multi-gauge cluster with instantaneous mpg and standard oil temperatures on all trims. Other additions include a center fascia tray provided with a cover for enhanced storage and soft-touch, low-sheen interior surfaces for an improved up-market feel and deep side bolster on the front seats for enthusiastic driving.

Press Release


Hyundai is again teaming up with ARK Performance to create an ultra-high-performance track edition based on the Genesis Coupe R-Spec model. The ARK super-tuner track edition will debut with the Hyundai brand at the 2012 SEMA show. This special ARK model takes the new Genesis Coupe 3.8-liter, direct-injected engine to an impressive 395 horsepower at 6800 rpm, with axle-flexing torque of 340 lb.-ft. at 5400 rpm. From the exterior, the ARK design theme takes the muscular character lines of the Genesis Coupe to the extreme, with race-like flared over-fenders, an aggressive front splitter, and carbon-fiber hood with heat-extractor vents.

"The Genesis Coupe R-Spec is an ideal platform from which to build our SEMA track edition" said Ted Lee, owner of ARK performance, Inc. "The ARK Genesis Coupe R-Spec truly demonstrates the full track-tuning potential of the affordable Genesis Coupe R-Spec model. ARK continues to represent the ultimate in aftermarket performance tuning for Hyundai."

While the exterior is impressive, the ARK Genesis Coupe goes far beyond exterior cosmetics, with significant under-hood performance modifications, a race-like interior environment, racing differential, tires, brakes and suspension. The comprehensive list of ARK performance enhancements include:

- ARK performance intake system
- ARK performance oil cooler
- ARK performance lightweight pulley kit
- BTRcc Blueprinting
- Brian Crower 4.2 Stroker Kit
- JE Pistons
- BC 4340 Crankshaft
- BC 4340 Connecting Rods
- ARK performance R-Spec ceramic-coated headers

- JPM Coachworks custom interior
- Sparco® steering wheel L575
- Sparco Pro ADV racing seats – red
- Cusco 8-point chromoly roll cage

- ARK-ADRO FL carbon hood
- ARK-ADRO rear diffuser
- ARK performance SFX rear overfenders
- ARK performance CFX carbon deck lid
- APR GT300 carbon wing with mount

- ARK carbon plate clutch kit
- ARK dual mass flywheel
- Cusco type RS 1.5/2-way limited-slip differential

Wheels and tires
- Yokohama ADVAN RS2
- Nitto NT05

- Six-piston Big Brake kit F/R
- ARK carbon brake pads
- ARK stainless steel brake lines

- ARK performance DTP coilover system
- Cusco suspension bars, arms and control rods

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

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