2012 SEMA Preview: Dodge Charger Juiced gets a Mopar V10 crate engine

Article by Christian A., on October 14, 2012

Mopar showed us a preview of the Dodge Charger Juiced project before its scheduled launch at the 2012 SEMA Show. This is Mopar’s way of modernizing a custom street rod. The custom Charger Juiced comes with a Mopar V10 crate engine that’s also used on the Viper, offering a 650hp output. But due to the worries about carbon emissions, Mopar made the project eco-friendly and reduced its emissions level.

Aside from the swapped engine, the project also gets a Mopar cold air intake and cat-back exhaust system. For suspension, it gets a Mopar lowering kit that provides the Charger with a lowered stance and improved handling ability. The charger’s exterior is refinished in a custom Metallic ‘Copperhead’ shade with matte black graphics to serve as contrast. Mopar gave the Charger its own chin spoiler and prototype hood.

Meanwhile, the roof is painted with a shade darker than the exterior paint. Its appearance is enhanced further with 20-inch wheels trimmed in matte black with a ‘Copperhead’ stripe. The Charger’s interior gets black Katzkin leather seats with ‘Copperhead’ accents. All throughout the cabin, the two-tone matte black and ‘Copperhead’ theme can be observed.

Dodge revealed that for the 2011 Dodge Charger, the exterior shows both aerodynamics and efficiency and this is mainly taken from the classic Charger, specifically the second generation that was released during the late 1960s. In addition, the new Dodge Charge will have a design that will clearly evoke emotions to enthusiasts across all generations. Looking at how the front end has been designed, there is no question that the main influence was the Dodge Charger coupes of 1968 to 1970.

Proof is the aluminum hood which has that performance and sculptured appearance by utilizing the dual “scallops.” This particular design style continues to the large scallops on the bodyside, allowing the A-line to have a more powerful look across its doors. This clearly brings to mind the high-performance tradition the Dodge Charger is famous for.

Starting from the front and going all the way to back, there is the trademarked “coke bottle” horizontal door and bodyside shape. With this, both fenders in the front and the rear are able to have strong proportions to result in a more intimidating shape. Through its "ready to attack the road" look, the 2011 Dodge Charger is able to set its sights on its rivals in the E-segment sedan through the trademarked “split crosshair” grille.

The design of the grille itself not only shows more detail but is made more intricate particularly with the black satin inset placed on the chrome surrounds. Just behind this chromed grille is the split hexagon grate which has on it the latest “Dodge” nameplate.

Meanwhile the new Dodge Charger’s flared bodysides have been made more prominent with the shoulder lines and the roof rails have an offset amounting to 6 inches. With this, the four-door fastback from Dodge is able to have the “planted” performance stance much like the second generation of the coupe had.

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