2012 SEMA Preview: Mopar reveals the Chrysler 300 Luxury

Article by Christian A., on October 17, 2012

Chrysler Group’s Product Design Office designed the Chrysler 300 “Luxury” and used Mopar parts and accessories. This raised the luxurious feel of the Chrysler 300 to another level. The sleek proportions of the Chrysler 300 “Luxury” are emphasized by its Unique True Blue Pearl Coat exterior paint. Meanwhile, the platinum mesh grille is surrounded by a True Blue grille.

The vehicle is equipped with stunning Mopar 20-inch satin carbon wheels, with an additional enhancement of Mopar logo center caps. Black painted calipers behind the wheels really catch the public’s attention. In terms of performance, the ride is smooth and sturdy due to Mopar’s 3:91 rear axle and performance handling coilover kit. Its interior is very luxurious, with premium Katzkin leather seats contribute to a quilted, premium look.

The shift handle is covered by Katzkin leather. This style is borrowed from that of the limited-edition Mopar ’12 300, which was launched in early 2012. Other Mopar accessories available for the Chrysler 300 are logo premium carpet floor mats, Chrysler logo illuminated door-sill guards and a bright pedal kit.

New 2011 Chrysler 300 was designed with the aim of being able to offer a luxury sedan experience that is truly world-class. It comes with a first-rate body structure and chassis that can deliver capability, refinement, and quality, at a level that can give its competition in the E-segment a run for their money. The competition that the 2011 Chrysler 300 faces not only comes from North America, but even from Europe and Asia. By being able to fully utilize a structural design that us ultra-rigid, the level of quietness is considered as the best for its class.

Chrysler revealed that its latest entry to the standard full-size vehicle class for the U.S. market was designed from scratch. Given that the market share for this segment over the last 3 calendar years was at 4%, there is the expectation that this newest model from Chrysler would be able to reignite this particular class. Given how the style is so elegant and it offers the performance of a grand-touring vehicle, it may indeed be possible.

That goes without saying that by being able to have seat comfort that is the best for its class and having quality and precision among the best in this segment helps. Making it even more enticing is the fact that all of these are available under a package that is truly attainable. Chrysler knows that customers of the 2011 300 sedan share many of the same qualities and one of them is having a vehicle that shows innovation.

These same customers are passionate as well when it comes to driving and they also want to show the world their unique personalities and creativity by having new experiences. This new model from the brand is able to deliver on all of that as it has that superior style combined with excellent handling and quality craftsmanship. It also shows premium details and is equipped with the latest technology.

With all of these, the 2011 Chrysler 300 is able to boast as well that it offers a driving experience that is truly fun and pleasurable. For the U.S. market, the 2011 300 series sedans will be sold in four different trims. These are the Chrysler 300, which is the base model, the 300 Limited, the 300C, and the 300C AWD. There are also the SafetyTec and Luxury Groups in order to allow customers access to cutting-edge technology and high-value content by meeting their specific preferences.

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