2013 SEMA Preview: 2014 Ford Fusion by Full-Race Motorsports

Article by Christian A., on October 28, 2013

Ford will be introducing 57 vehicles at the 2013 SEMA Show, including several versions of the 2014 Ford Fusion. The latest custom vehicles to be presented are the 2014 Ford Fusion from Full-Race Motorsports and the 2014 Ford Fusion Titanium from DSO Eyewear. Full-Race Motorsports boosted the output of the standard 240-horsepower four-cylinder power plant on the 2014 Fusion SE sedan to an amazing 400 hp by replacing the stock turbocharger with a bigger one from Borg Warner.

It also put in a cat-back exhaust and cold-air intake system. The performance specialists based in Phoenix also tweaked the Fusion to get bigger brakes, 21-inch wheels, lower suspension and custom grille and body panels.

It received custom leather seats by Katzkin and a 7-inch Android-based touchscreen tablet was placed in the dash. What DSO Eyewear did with 2014 Ford Fusion Titanium edition was very different. It now looks like "a black tie-ready Fusion with gold bling,” according to Ford. This tuxedo-black sedan with gold trim benefited from several improvements to its powertrain. It is equipped with a Banks Power straight-shot water-methanol injection system and an iQ Man Machine Interface.

It can’t be denied that the focus of the custom work was looks and luxury. DSO Eyewear got a range-topping Fusion Titanium and applied special rich black paint with gold-painted accents from BASF. It also gave it some custom 21-inch wheels from Niche Road Wheels covered with Pirelli P Zero Nero tires.

It got a performance-oriented grille treatment and a sleek 3dCarbon body kit. The DSO Eyewear Fusion Titanium edition also received custom perforated leather seat inserts and additional BASF gold accents. It boasts of a Rockford Fosgate audio system, which includes a 600-watt amp, front and rear full-range speakers and two 10-inch subwoofers.

The new Fusion from Ford comes with a design that is able to fulfill the promise of a high visual quality and exceptional attention to detail. Meanwhile by making use of improved materials, the brand was able to raise craftsmanship to new levels. The gaps between the exterior and the interior for instance have been minimized. Not only are the surfaces of the interior softer to touch but Ford made sure that additional care was given in covering or upholstering each of the edges. The same was true for all the surfaces that customers were likely to touch.

There is also the spring-loaded cover, where once the trunk lid has been opened, immediately hides the trunk latch hardware. The interior of Ford’s newest offering reveals an atmosphere that is more athletic and more driver-focused. Fitted inside are next-generation seats that offer expanded functionality. The seats offer the right amount of comfort and are supported by the light and thin frames.

Ford revealed that the seats are trimmed with fabric sourced from sustainable recycled yarns. In order to be in line with the driver-oriented theme, the brand made sure to put the center console on a higher position. This same center console also includes a clever storage where the driver can keep items that are needed. By placing the instrument panel nearer to the windshield, it made it possible to increase the passenger space. This also helped give the cabin that open and airy environment.

Chief Exterior Designer for the new model Chris Hamilton said that the previous version of the Fusion was a purchase that many customers found easy to defend. Thus for this new model, he continued, the brand needed to deliver to mainstream sedan customers a top-drawer visual while giving what is already a sensible choice that added emotional appeal.

Meanwhile Fusion Chief Engineer Adrian Whittle shared that when it comes to the craftsmanship process, the all-inclusive objective was for this model to not only give customers that excellent visual experience but also quality. The main reason that the Fusion feels that way is the presence of handling and ride elements that maximize the vehicle dynamics.

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