2013 SEMA Preview: Ram Sun Chaser shows its Vibrance Orange Blast color

Article by Christian A., on October 30, 2013

At the 2013 SEMA Show, Ram will bring the Sun Chaser truck based on the Ram 1500 Quad cab. Featuring a Vibrance Orange Blast, with two-tone Brilliant Black paint, the pickup truck features a unique concept Mopar roof rack which is dubbed “roof rack”. Two adjustable support rails housed within the tracks of the truck’s bed accommodate a long surfboard. Moreover, hooks on the side of the rails and can carry up to four boards. In the bed-side storage the Ram Sun Chaser features a water tank equipped with a hose and a portable shower head for surfers who need to wash off salt water or seaweed.

The concept “Flip-Up” seatback tailgate converts into a bench by folding back toward the cab of the truck and was designed to help suffers of paddle boarders who want to take a seat when taking off gear or waxing their board. The concept vehicle features 17 x 8-inch beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails. Mopar also added orange tow hooks, a satin badge and a spray-on bedliner.

The interior features leather seats as well as dash, display bezels and door inserts. Under he hood, we find a 5.7-liter HEMI engine, but Mopar also installed a sport performance hood, a 2-inch performance lift kit and a cat-back exhaust.

The newly-released 2013 Ram 1500 is the Ram Truck brand's most recent entry into the ultra-competitive full-size, light-duty pickup truck class. The all-new truck speaks to the brand's first iteration to its most distinguishable truck since the creation of the Ram nameplate in 2011.

What began as a mild enhancement of the Ram 1500 immediately rolled into a best-in-class fuel economy and top-of-the-line capability gem. Clients are going to undergo a completely new truck with innovation and components not offered anyplace else.

All-new 2013 Ram 1500 is the most recent creation off Ram's full-size, body-on-frame truck architecture, designed, manufactured and executed to strike at the emotional appeal of the "Guts and Glory" mindset of both aficionados and potential clients alike. In frame and function, the all-new 2013 Ram 1500 displays strength, tenacity, virtue and power-oriented capacity like no one in its segment, but it does as such, aesthetically and functionally, at a different level overall.

The light-duty full-size pickup truck class has been developed from "potent capacity and satisfactory productivity" to an engineering and execution that fuses desirable size, configurations, ability, sophistication, proficiency, innovation and quality.

The all-new 2013 Ram 1500 will provide the most fuel-productive model in its segment, and more available functional, ingenious and interactive innovations than the competition. The all-new truck will have capacity comparable to or superior than anything in its segment and more quality-validated than anything in its segment.

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