2013 SEMA Show: Hyundai announces new crate engines

Article by Christian A., on November 8, 2013

Hyundai will soon offer crate versions of its 2.0-liter turbocharged four-cylinder and its 3.8-liter V-6, competing with the likes of Ford, Chrysler, and GM. The Korean automaker made the announcement from Las Vegas at the 2013 SEMA Show, apparently with the intention of attracting aftermarket tuners to its standalone engine offerings.

These engines are comparable to the powertrain range of the 2013 Hyundai Genesis Coupe since the 2.0-liter turbo four-cylinder engine delivers 274 hp of max output and the 3.8-liter V-6 mill offers 348 hp of peak motive power in this application. The 3.8-liter, direct injection V-6 engine will have a price tag of $9000 while the 2.0T four-cylinder unit will be available in two configurations -- a $4500 turbo-ready version and a $6,000 version that has the stock turbocharger setup.

According to Hyundai, these costs are much lower than an equivalent replacement engine. For the sake of comparison, Ford is powered by a 2.0-liter EcoBoost crate engine, which is a counterpart to the Hyundai 2.0T, which is priced at $8,000. These two engines from Hyundai have intake manifolds, ignition coils, injectors, and fuel delivery assemblies.

In addition, the four-cylinder engine with turbo unit has an intercooler and intake air ducting to go with the turbocharger. Hyundai said that the used enthusiast vehicle market sees the Genesis Coupe as an emergent force.

The automaker also said that because of this crate engine program, it’s less expensive to modify the Genesis Coupe or for these engines to be used in other platforms. Hyundai’s dealerships will offer these crate engines, which will qualify for Hyundai’s 12-month/12,000 mile replacement parts warranty. Hyundai will start to offer these engines in December 2013.

Hyundai Motor Co. is a Seoul, South Korea-based carmaker founded by Chung Ju-Yung in 1967. Hyundai launched its first model in 1968 in cooperation with Ford Motor Co. The carmaker built its one-millionth car in 1985 and started selling cars in the United States in 1986. The Hyundai Motor Group was established in 1998 when Hyundai Motor Co. acquired a 51 percent stake in Kia Motors. At the time Hyundai Motor Co. and Kia Motors were the country’s largest and second largest auto companies, respectively.

The Specialty Equipment Market Association (SEMA) was established in 1963 by Roy Richter, Bob Hedman, Willie Garner, Robert E. Wyman, Phil Weiand Jr., Al Segal, John Bartlett, Vic Edelbrock, Jr. and Dean Moon. However, the very first SEMA Show didn’t come until four years later in 1967.  At that time, SEMA still stands for Speed Equipment Manufacturing Association.

In 1970, government regulations became as an issue and the Speed Equipment Manufacturing Association changed its name to Specialty Equipment Market Association.

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