2013 SEMA Show: Toyota unveils Let’s Go Moto Tundra

Article by Christian A., on November 7, 2013

After hearing about the Toyota Dream Build Challenge, two highly respected motocross athletes got together to transform the Toyota Tundra into one amazing desert sports vehicle. Josh Grant and Justin Brayton, who are both from Joe Gibbs Racing Motocross (JGRMX), asked the JGRMX and N-FAB shops to build their dream vehicle.

The fact that these shops have a distance of over 1,000 miles between them doesn’t appear to be an issue. They requested for expandable electronic awnings and TV screens as well as motocross gear. To meet the oversize requirements, the team retained the front half of the 2014 Tundra with a CrewMax cabin and then got an 8-foot long truck bed from another Tundra unit.

The motorcross bike has a custom-built metal box as well as three TV screens on doors that swing open. If the riders aren’t competing, they can cool down while playing games on its TV using the console. They can also watch DVDs. Bike engine diagnostics can also be displayed. The truck is highly practical with a fridge, power washer, helmet dryer and space for tools, back-up gear and hydrogen tanks.

To enable the vehicle to tackle the rugged desert terrain, the vehicle was lifted by almost 12 inches. Grant said that this Tundra meets everything that the industry requires. Since 2004, Grant has been a professional. He has made many trips to the podium.

He was given a gold medal in Moto X at X Games 16, and also posted wins in the Monster Energy AMA Supercross Championship and Lucas Oil AMA Pro Motocross Championship Series.

Brayton was a professional at 18 years old, securing a name for himself in the AMA Arenacross Series before earning a ride in Supercross and achieving an X Games gold medal earlier this year. A 7-week period was given to the two Team Toyota athletes and their partners in this year’s Toyota Dream Build Challenge to convert the vehicle.

For the 2014 model year, the Toyota Tundra half-ton full-size pickup truck has been boldly redesigned to feature higher levels of refinement, craftsmanship and quality. Of course, the new Tundra remains reliable, functional and efficient.

Bill Fay, group vice president and general manager at Toyota Division, remarked that the 2014 Tundra is a prime example of how Toyota listens to its customers. He noted that the redesigns of both the exterior and interior of the new Tundra were a result of customer feedback. He disclosed that customers have been looking for Tundra with a refined interior and a more chiseled exterior as well as user-friendly technologies and enhanced driver ergonomics.

Injected with Toyota's DNA of Quality, Dependability and Reliability, the Toyota Tundra has long been recognized as one of the leaders in vehicle quality. In fact, for the past 12 years, the half-ton full-size pickup truck has already earned a number of awards like J.D. Power Vehicle Dependability Study in the Full-Size Pick Up segment, getting the recognition in seven of the past eight years. Of course, the 2014 Tundra is continuing this legacy, with many of its elements getting the needed redesign.

Interestingly, the redesigned Tundra remains a truck deeply rooted in America. It was designed by Calty Design Research centers in Newport Beach, California, and Ann Arbor, Michigan and was engineered by Toyota Technical Center in Ann Arbor. Its V6 and V8 engines are produced at Toyota Motor Manufacturing Alabama, Inc. in Huntsville, Alabama, while its transmissions are manufactured in North Carolina. Assembly of the new Tundra is done exclusively at Toyota Motor Manufacturing, in San Antonio, Texas (TMMTX).

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