2014 SEMA Show: 2015 Toyota Sleeper Camry is an 850-hp dragster

Article by Christian A., on November 5, 2014

A "sleeper" refers to a car that appears as bland as possible, but is powerful enough to leave the competition in the dust. A recent example is Toyota’s Sleeper Camry recently unveiled at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

It looks as bland as possible but once its body was revealed, the Sleeper Camry showed an extreme powertrain that could have more than 850 hp of output. The crowd could hardly contain their excitement when the Sleeper Camry had just revealed its true intentions when it released a powerful growl that caught the attention of every attendee in the Central Hall.

Steve Appelbaum, Toyota Engagement Marketing and Motorsports National Manager, called the Sleeper Camry as the most extreme build they have unveiled at SEMA. He quipped that the transformation of the stock Camry to a full-blown racecar astounds the senses. He noted that Chuck Wade and the team at Motorsports Technical Center managed to do an incredible job realizing the vision of the project.

The Sleeper project started by first extracting the outer shell of the all-new 2015 Toyota Camry and then mating it to a full tube-frame chassis. Beyond the stylish skin of the Camry, there is brute force, raw speed and rugged durability. The engine, transmission, rear axle and electronics for the Sleeper Camry is derived from a Toyota Tundra. Its 5.7-liter 3UR-FE V8 engine is boosted by a TRD supercharger and a wet nitrous system.

Power is then sent to asphalt through massive DOT 335/30/18 drag racing tires that should allow the Sleeper Camry to reach a quarter mile in just 9.80 seconds. From start to finish, the build team only needs 11 weeks to complete everything, without sacrificing attention to detail and craftsmanship. Once finished, the Sleeper Camry comes with fully functional stock doors and custom-fabricated interior.

The exterior of the 2015 Camry is sportier and more dramatic with pronounced character outlines. The new vehicle is a little bit lengthier (1.8” or 45 mm) and has a broadened track (0.4” or 10 mm) that conveys a vibrant posture and bearing.

A prominent body outline begins from the vehicle’s brawny front fender and reaches across the doors and quarter panel to the rear, expressing a sensation of movement. The fully modified, more forceful cover for the front bumper has a broader, more pronounced trapezoid grille form, displaying a lowered balance point.

The 2015 Camry can be purchased in 10 different colours, which include the all-new Celestial Silver Metallic and Ruby Flare Pearl.

New Lighting Beams with Function and Form

The new glossy headlights offset the forceful fascia in front, while the front turn indicators and LED DRL's integrate together for a sophisticated look. The 2015 Camry has exterior lighting on offer with optional low and high-beam LEDs and auto-static levelling. The Camry's rear tail lights flow into the narrowing sheet metal at the vehicle’s rear. An ornamental garnish links the tail lights across the trunk’s lid and accentuates its sporty new stance.

A Contemporary, Sophisticated Interior

The new Camry’s interior is more sophisticated than before with select materials, a more spacious feel, and better amenities. The centre stack has an advanced, high-tech feel that effortlessly blends into the console.

The central console tray has been redesigned to enhance capacity while providing the storage compartment with a convenient power source. The all-new encased bin before the shifter now has 12v, USB, and a group-first, optional wireless charging system for certain devices.

Press Release

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

In drag racing terms, a "sleeper" is a car that looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year's Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camry's body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota's Sleeper Camry had just revealed its true intentions.

"This is the most extreme build we've ever unveiled at SEMA," said Toyota Engagement Marketing and Motorsports National Manager Steve Appelbaum. "The transformation from seemingly stock Camry to full-blown racecar just shocks the senses. Chuck Wade and the team at Motorsports Technical Center did a truly spectacular job executing the vision of this project."

The build team extracted the outer shell of the all-new 2015 Camry and mated it to a full tube-frame chassis. Underneath the stylish Camry skin, it's all about brute force, rugged durability and raw speed. A Tundra was tapped for its 5.7-liter 3UR-FE V8 engine, transmission, rear axle and electronics. The engine is blown with a TRD supercharger and also features a wet nitrous system. Directing the power to the asphalt are beefy DOT 335/30/18 drag racing tires which are expected to help propel the Sleeper Camry to a blistering 9.80-second* quarter-mile time. It's hard to believe that the build was completed in just 11 weeks. The attention to detail and craftsmanship is evident throughout the dragster - from the fully functional stock doors to the custom-fabricated interior.

"This Camry is the ultimate sleeper - it definitely has the element of surprise on its side and more than enough muscle to drop the hammer on any unsuspecting car that pulls up," said Wade, Motorsports Technical Center Director.

The Sleeper Camry can be seen November 4-7 in the Toyota display booth (#24700) located in the Central Hall at the 2014 SEMA Show. After the SEMA Show it will tour the country at select NHRA races.

* Estimated quarter-mile time

Sleeper Camry
2015 Toyota Camry XSE
Magnuson Products
IPT Performance Transmissions
Plumbing: Goodridge Fluid Transfer Systems
Autometer Digital Dash
Impact Racing safety harness
Battery: Optima Yellow Top
Goodyear tires
Nitrous Supply
Seat: Fast Ed's Interiors
The Polishing Shop
Forged pistons and connecting rods
Suspension: Strut front and 4-link live rear axle

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