2014 SEMA Show: Mission Metris previews new midsize van from Mercedes-Benz

Article by Christian A., on November 5, 2014

Mercedes-Benz Vans USA will once again grace the 2014 SEMA show in Las Vegas, this time with the "Mission Metris," which are essentially four new midsize Project Vans that were designed to offer glimpse into the company’s new midsize commercial van entry into the United States and Canada in fall 2015. Mercedes-Benz Vans USA will unveil production versions of the cargo and passenger versions of these projects at a later date in 2015.

Mercedes-Benz Vans USA will also be unveiling the new "Mercedes-Benz Metris" nameplate for the US and Canada, with the "Vito" remaining as the midsize commercial van nameplate for other global markets.

Bernie Glaser, Vice President and Managing Director of Daimler Vans USA, LLC, remarked that the company is re-confirming its announcement at the IAA Truck Show in Hannover in September that a midsize commercial van will be launched in the US in fall 2015. He noted that the company deemed it logical to take a global approach while expanding its vans business in the US. Glaser said the SEMA "Mission Metris" concepts will serve as an effective platform for the company to announce the nameplate 'Mercedes-Benz Metris' while showing off its unmatched versatility, size and safety.

The four "Mission Metris" concepts include the Party/DJ Van (RENNtech), Luxury Van (HQ Custom Design), Fire Chief Concept Truck (RADO) and Mobile Golf Pro Shop (Garmin).

RENNtech’s Party/DJ Van is a mobile DJ van that offers both good looks and great sounds. This van concept features a clamshell-style roof that could open up and serve as a backdrop for a DJ.

HQ Custom Design’s Luxury Van, meanwhile, serves as a suitable example of an inspired executive shuttle van that offers the finest craftsmanship and utmost attention to detail, while delivering the best audio-visual elements.

RADO’s Fire Chief Concept Truck, on the other hand, is a rolling communications center that allows a Fire Chief to move to all locations in several situations. It could serve as a mobile command unit for different local or national government agencies.

Garmin’s Mobile Golf Pro Shop is cut-made for golf lovers as it features a high-tech golf simulator and infotainment system that could be used personally or commercially. This van concept comes with a Mobile Performance Center that allows players to assess their golf game and simulate potential results.

The Mercedes Sprinter continues to post growth in the US large van segment, with sales up 17.3 percent year to date. The 2014 Sprinter boasts of major improvement like its more confident front end exterior design as well as a four-cylinder BlueTEC clean diesel powertrain, safety and infotainment upgrades. The 2015 Sprinter builds and improves on its predecessor.

For instance, all 2500 models come with Crosswind Assist as standard, with increased service intervals of up to 20,000 miles – around 5,000 miles more than on the 2014 model year. Mercedes will offer an optional Sprinter 4x4 version for both cargo and passenger versions in the first quarter of 2015. These versions will be the only ex-factory four-wheel drive commercial van on the market in the US. Furthermore, Mercedes is offering a super high roof that increases the interior roof height up to 7 feet. Likewise, the SULEV option for the standard 4-cylinder BlueTEC engine is the first SULEV diesel engine in the world, thereby underlining Merdeces’ 'Green Leadership.'

On the other hand, up to 75 percent of all Sprinters – independent of model year -- have upfitter treatment, without regard to extra shelving or extensive Recreational Vehicle modifications.

Headquartered in Montvale, New Jersey, Mercedes-Benz USA (MBUSA) distributes, markets and services all Mercedes-Benz products in the US. With 14 model lines ranging from the CLA-Class four-door coupe to the S-Class, MBUSA is offering the most diverse line-up in the luxury segment. MBUSA also distributes, markets, and services Sprinter Vans and smart products in the US.

Press Release

MISSION METRIS: A FIRST GLIMPSE AT THE NEW MIDSIZE VAN FROM MERCEDES-BENZ AT SEMA 2014

Mercedes-Benz Vans USA is introducing "Mission Metris," a showcase of 4 new midsize Project Vans at SEMA 2014 in Las Vegas. Designed to be a first glimpse at the new midsize commercial van entry into the US and Canada in fall 2015 for customers and upfitters alike, production versions of the cargo and passenger versions will be shown at a later date in 2015. This occasion also marks the introduction of the new "Mercedes-Benz Metris" nameplate for the US and Canada, whereas "Vito" will remain the midsize commercial van nameplate for all other global markets.

"We are pleased to reconfirm our September announcement at the IAA Truck Show in Hannover that we will launch a midsize commercial van in the US market in fall 2015," said Bernie Glaser, Vice President and Managing Director of Daimler Vans USA, LLC. "It is only logical that we take a global approach and also expand our successful vans business in the USA. Our SEMA "Mission Metris" presence with 4 different van concepts will be an effective way for us to hit the ground running to announce the nameplate 'Mercedes-Benz Metris' and to show off its unmatched versatility, size, and safety."

Representatives from Mercedes-Benz and the following companies will be on hand to showcase their respective creative concepts:

RENNtech: Party/DJ Van

A definite show-stopper van, this van offers a mobile DJ van that looks as good as it sounds. Featuring a clamshell style roof that opens and acts as a backdrop for a DJ, this van is true form and function in one package.

HQ Custom Design: Luxury Van

Luxury Van conversions are nothing new for Mercedes-Benz vans. This design is an ideal example of an inspired executive shuttle van that also offers the best in audio/visual that is surrounded by the finest craftsmanship and attention to detail.

RADO: Fire Chief Concept Truck

Because Vans offer some of the finest dimensions for mobile command units for various local or national government agencies, this concept is a rolling communications center that could transport a Fire Chief to all locations in many situations.

Garmin: Mobile Golf Pro Shop

Golf lovers will love this rolling Pro Shop that features a high-tech golf simulator and infotainment system designed for both personal and merchandizing usage. Offering a Mobile Performance Center, this concept offers technology that helps players evaluate their golf game and simulate potential outcomes.

In the US large van segment, Sprinter sales continue to be brisk, up 17.3% YTD. Model year 2014 brought new major enhancements such as a fresh and confident new front end exterior design, 4- cylinder BlueTEC clean diesel powertrain that already plays a similar role as its big brother, the V6, and upgrades of safety and infotainment.

Model year 2015 is even more exciting, with the addition of standard Crosswind Assist on all 2500 models and increased service intervals of up to 20,000 miles (MY 2014 service intervals were up to 15,000 miles). An optional Sprinter 4x4 version of both cargo and passenger versions will also be added in Q1/2015, which will be the only ex-factory four-wheel drive system on the market for a commercial van in the USA. In addition to that, the option for a super high roof underlines the benchmark position concerning interior heights by offering an interior roof height of up to 7 feet. And the SULEV option for our standard 4-cylinder BlueTEC engine is the first SULEV diesel engine worldwide and underlines our 'Green Leadership.' All of these features highlight the position of the Sprinter as the most innovative large van in the segment.

Independent from the model year, up to 75% of all Sprinters have upfitter treatment on them, regardless of extra shelving or extensive Recreational Vehicle modifications.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.

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