Jeep and Mopar have collaborated to create the concept vehicle that is on display at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
That creation – called the Wrangler Red Rock Concept vehicle – pays homage to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah. The club will celebrate their 50th annual Easter Jeep Safari in 2016.
The yearly event began in 1967 with an off-road drive along the “Behind the Rocks Trail.” In consonance with the event, the Jeep brand will build 50 serialized Jeep Wrangler Red Rock special-edition models in 2016.
These models will be previewed by the Wrangler Red Rock Concept that debuted at the SEMA show. The concept will be created using a production Jeep Wrangler that will be customized with aftermarket Performance Parts from Mopar.
In fact, the Jeep Wrangler Red Rock special-edition model will sport some elements found on the Red Rock Concept. Additionally, customers could avail of select items featured on the Red Rock Concept as aftermarket parts from Mopar.
Mike Manley, Head of Jeep Brand at FCA Global, noted that the annual Easter Jeep Safari is one of the most significant events for any Jeep enthusiast. He said that Jeep is grateful to the Red Rock 4-Wheelers for continuing the Jeep event.
Hence, it is presenting the Wrangler Red Rock Concept as a tribute to the club and the event. On the other hand, Pietro Gorlier, Head of Parts and Service (Mopar) at FCA – Global, remarked that the Jeep Wrangler is the most accessorized vehicle in Mopar’s portfolio.
In fact, nearly 100 percent of Wrangler customers buy at least one accessory or performance part. He added that Mopar will continue supporting off-roaders by offering high-end, hard-core quality aftermarket Jeep Performance Parts.