Chevrolet partners with Hurley for Colorado Z71 Concept perfect for the beach

Article by Christian A., on November 3, 2016

Well-known automaker Chevrolet has entered into a partnership with celebrated surfing apparel maker Hurley International to come out with the Colorado Z71 Hurley Concept. Presented during the 2016 SEMA Show, this model is considered as the best fit for people who not only love to surf but also prefer to drive small pickup trucks.

Since this concept vehicle is aimed mainly at surfers, then the main feature would have to be that it would allow for surf boards to be transported. This is why the Colorado Z71 Hurley concept comes with a concept roof rack that allows for two such boards to be transported. In addition, the Bimini top of its bed allows for shade.

There is also a rack found on the bed that allows surfers to hang and dry their wetsuits. It can even allow for water to be stored. Of course, with the goal being to transport surfers from one spot to another, it is fitted with a lifted suspension as well as the Chevrolet Accessories 17-inch wheels that come with the all-terrain Goodyear DuraTrac tires. There are also the new running boards and the special off-road lights.

However, the most significant change would have to be the seats. As customers are mainly surfers, the upholstery runs the risk of being ruined by the salty water and the sand. To prevent this, both Chevrolet and Hurley created what are known as the “ventiprene” truck seats. What this means is that the seats utilize the same breathable fabric typically found in wetsuits.

Powering the Colorado Z71 Hurley concept is the same engine first seen in the 2017 Colorado which is the 3.6-liter V6 unit with Active Fuel Management, continuously variable valve timing, and direct injection. This allows not only for power of 308 hp and torque at 275 lb.-ft., but also maximum trailering of 7,000 lbs. This is then paired to the automatic 8-speed transmission and finally complemented with the Chevrolet Performance concept exhaust system.

According to Ryan Hurley, who is the creative director for Hurley, the goal of this concept car was to offer functionality. Thus when the company started discussions with Chevrolet for this project, they knew they did not simply want a vehicle that had their logo, he continued. Hurley added that the concept vehicle had to offer solutions to the various issues being faced by surfers especially at going to remote locations and this is what the concept has managed to do.

Meanwhile Colorado marketing manager Jessica Rogers shared the Hurley concept shows that customization remains possible in one of the world’s most thrilling activities. Rogers continued by saying that whether on the job or simply looking for the next wave to conquer, the Colorado Z71 Hurley concept is so versatile that it becomes liberating.

Press Release


At the SEMA Show today, Chevrolet and Hurley, the surfing performance and innovation brand, announced the Colorado Z71 Hurley concept. The collaboration is designed to get surfers and their gear around with functionality and style.

This ultimate wave wanderer, which also serves as a mobile beach command center, is decked out with a custom surfboard rack, storage systems and even water-resistant seat covers made from advanced ventiprene, a breathable material similar to the neoprene used in surfing wetsuits.

“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky — and the surf — is the limit when it comes to tailoring the Colorado to your work or recreation interests.”

The Colorado Z71 Crew Cab has a concept lifted suspension, 17-inch Chevrolet Accessories wheels and Goodyear DuraTrac all-terrain tires for even greater capability in the quest for finding the beach with the best waves.

“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”

The solutions start with the custom carrier system that mounts a pair of Pyzel surfboards on the roof, while a custom Bimini-style bedcover provides shade on a sunny beach. There’s also a bed-mounted Thule rack that serves as a wetsuit drying rack and storage for drinking-water containers.

A custom Seafoam Green exterior is accented with subtle, tone-on-tone Hurley graphics and skidplates featuring the Hurley logo. A number of Chevrolet Accessories lend functional style, including:

Off-road lights
Sport assist steps
Illuminated black bowtie kit
Inside, the ventiprene seat material offers a breathable, quick-drying surface that’s perfect for jumping into the vehicle with wet boardshorts.

“It’s an amazing material that’s perfect for this application,” said Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

The Khaki Green and Sand Dune-colored material is also used on the armrests and door panels. The rest of the cabin is accented with Khaki Green and Sand Dune trim and green accent stitching. The Hurley logo is integrated in the headrests, sill plates and floor liners.

The Colorado is equipped with a 4G LTE Wi-Fi hotspot so beachgoers can stay connected to weather and surf reports.

Finally, the Colorado Z71 Hurley concept also features a Chevrolet Performance concept exhaust system to complement the performance of the all-new 3.6L V-6 engine that debuts in the 2017 Colorado. Featuring direct injection, continuously variable valve timing and Active Fuel Management (cylinder deactivation), it’s rated at 308 horsepower and 275 lb.-ft. of torque, enabling 7,000 pounds of max trailering. It’s also paired with a new eight-speed automatic transmission.

Production Z71 models also features an automatic locking rear differential, for greater traction off the highway, and a transfer case skidplate — another piece of protection when the pavement ends.

“Whether you’re on the job or on the lookout for the next wave, Colorado Z71’s versatility proves liberating,” said Rogers. “Load up your gear and hit the road!”


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