Well-known automaker Chevrolet has entered into a partnership with celebrated surfing apparel maker Hurley International to come out with the Colorado Z71 Hurley Concept. Presented during the 2016 SEMA Show, this model is considered as the best fit for people who not only love to surf but also prefer to drive small pickup trucks.
Since this concept vehicle is aimed mainly at surfers, then the main feature would have to be that it would allow for surf boards to be transported. This is why the Colorado Z71 Hurley concept comes with a concept roof rack that allows for two such boards to be transported. In addition, the Bimini top of its bed allows for shade.
There is also a rack found on the bed that allows surfers to hang and dry their wetsuits. It can even allow for water to be stored. Of course, with the goal being to transport surfers from one spot to another, it is fitted with a lifted suspension as well as the Chevrolet Accessories 17-inch wheels that come with the all-terrain Goodyear DuraTrac tires. There are also the new running boards and the special off-road lights.
However, the most significant change would have to be the seats. As customers are mainly surfers, the upholstery runs the risk of being ruined by the salty water and the sand. To prevent this, both Chevrolet and Hurley created what are known as the “ventiprene” truck seats. What this means is that the seats utilize the same breathable fabric typically found in wetsuits.
Powering the Colorado Z71 Hurley concept is the same engine first seen in the 2017 Colorado which is the 3.6-liter V6 unit with Active Fuel Management, continuously variable valve timing, and direct injection. This allows not only for power of 308 hp and torque at 275 lb.-ft., but also maximum trailering of 7,000 lbs. This is then paired to the automatic 8-speed transmission and finally complemented with the Chevrolet Performance concept exhaust system.
According to Ryan Hurley, who is the creative director for Hurley, the goal of this concept car was to offer functionality. Thus when the company started discussions with Chevrolet for this project, they knew they did not simply want a vehicle that had their logo, he continued. Hurley added that the concept vehicle had to offer solutions to the various issues being faced by surfers especially at going to remote locations and this is what the concept has managed to do.
Meanwhile Colorado marketing manager Jessica Rogers shared the Hurley concept shows that customization remains possible in one of the world’s most thrilling activities. Rogers continued by saying that whether on the job or simply looking for the next wave to conquer, the Colorado Z71 Hurley concept is so versatile that it becomes liberating.