Nitrous-powered Rockstar Hyundai Santa Fe Concept announced for 2016 SEMA Show

Article by Christian A., on October 20, 2016

Hyundai Motor America and Rockstar Performance Garage have entered into a partnership agreement to develop a nitrous-powered Santa Fe CUV that could provide an enhanced off-road performance while exuding the Rockstar design attitude. This partnership has resulted to the creation of the Rockstar Santa Fe Concept, which has a core that consists of a nitrous-powered Hyundai-based 3.3L Lambda V6 engine with an all-four-wheel configuration and a raised off-road setup.

Nick Ashby, lead developer of the Rockstar concept vehicle remarked that Rockstar conveys its endless brand energy in everything it does, including the Rockstar Santa Fe Concept. He described the concept as an all-show and all-go, a non-compromising vehicle with excellent capabilities and a confident demeanor. Aside from the Hyundai-based 3.3L V6 engine, the Rockstar Santa Fe Concept features an array of key modifications like a Nitrous-oxide injection system, Mishimoto cooling system and AEM cold air intake, as well as a R1 6-piston front, four-piston rear, big brake system.

The Rockstar Santa Fe Concept also features 2.0 KING coilovers on the front and 2.5 KING shocks with finned reservoir on the rear, as well as Nitro Gear gears and a custom suspension setup with new tie-rods and control arms. It rides on 17-inch off-road KMC XD 301 Turbine bead-lock wheels wrapped in Mickey Thompson Baja Claw 35-inch off-road tires. In addition, the concept is provided with Magnaflow custom exhaust, WARN winch and wheel clearance expansion setup, as well as Nology high-performance wires and Odyssey batteries. Its appearance is made sportier by Rock sliders and bumpers, Bulldog LED lighting and custom roof rack, headlamps and taillamps.

Furthermore, the Rockstar Santa Fe Concept comes with a Roadwire custom leather interior design and a KICKER audio system. Rockstar Santa Fe Concept is basically derived from the Hyundai Santa Fe, which features a refined version of the South Korean brand’s chrome-finished hexagonal front grille.

Its new appearance is made more imposing by the new front and rear bumpers as well as silver-trimmed redesigned fog and LED daytime running lights. Its xenon projector headlamps feature a new layout while its rear lamps come with a fresh LED graphic.

Its exterior look is accentuated by newly designed alloy wheels (sized 17 inches, 18 inches and 19 inches). The elegant look of the Santa Fe is continued from the exterior to the interior. There is a clear link between design and functionality inside the cabin, thanks to the employment of new materials and colors. The cabin also features an array of updates to the console cluster and audio visual navigation system.

In addition, the Santa Fe is loaded with a number of new active safety and comfort elements. These new Active Safety features should allow Hyundai to maintain the vehicle’s best-in-class levels of equipment and occupant/pedestrian protection. One of these features is the Autonomous Emergency Braking (AEB) system that employs radar and camera sensors to provide alerts over unexpected emergency situations and then braking autonomously if needed.

This AEB system operates in three stages. First, it would provide visual and audio warnings. Then, it would gradually increase the braking force. Third, when a possible collision is evitable, AEB will automatically apply full braking force to avoid or mitigate the impact. The Santa Fe also features Blind Spot Detection (BSD) technology -- with Lane Change Assist -- that employs radar to monitor the rear corners.

Once it detects another vehicle on the rear, it would provide a visual alert on the exterior mirrors. When the driver activates the indicators, the system will let out an audible signal. Another safety system is the Rear-Cross Traffic Alert (RCTA) that employs BSD sensors to lessen the risk of collision with incoming traffic while reversing from narrow areas with low visibility. The radar scans a 180-degree area behind the Santa Fe to detect approaching cross-traffic. Once an incoming vehicle is detected, RCTA would alert the driver both visually and acoustically.

Furthermore, the Santa Fe features a new Smart Cruise Control function that systematically sets a certain distance from vehicles on front, and then increases or decreases the speed according to prevailing traffic conditions. Furthermore, the Santa Fe is specified with High Beam Assist and a new, innovative Around View Monitor provides greater assurance for drivers.

This system uses a series of strategically-located cameras to present the driver with a complete 360-degree view of the car, useful when negotiating tight gaps or a narrow parking space. For further convenience when parking, the Smart Parking Assist System now supports bay and parallel parking.

Raf Van Nuffel, Head of Product Management at Hyundai Motor Europe, quipped that the Santa Fe is loaded with important upgrades that highlight its visual stance and athletic nature. He noted that its popularity in Europe underscores how SUV customers perceive the model as a visually appealing, sophisticated vehicle.

Press Release

HYUNDAI TEAMS WITH ROCKSTAR PERFORMANCE GARAGE TO CREATE NITROUS-BASED ROCKSTAR SANTA FE CONCEPT OFF-ROADER FOR 2016 SEMA SHOW

Hyundai Motor America and Rockstar Performance Garage have partnered to develop a nitrous-powered Santa Fe CUV capable of serious off-roading while conveying the iconic Rockstar design attitude. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the Rockstar Santa Fe Concept follows that reputation, with a nitrous-powered, Hyundai-based 3.3L Lambda V6 engine driving all four wheels through any terrain via a raised Santa Fe off-roading setup.

“Rockstar conveys its endless brand energy in everything we do,” said Nick Ashby, lead developer of the Rockstar concept vehicle. “Our Rockstar Santa Fe Concept is simultaneously all-show and all-go, a non-compromising concept with tremendous capabilities and a confident demeanor to match.

Key modifications to the Rockstar Santa Fe Concept include:

Hyundai-based 3.3L V6 engine
AEM cold air intake
Mishimoto cooling system
Nitrous-oxide injection system
R1 6-piston front, 4-piston rear, big brake system
2.0 KING coil-overs front
2.5 KING shocks with finned reservoir rear
Custom suspension setup with new tie-rods and control arms
Nology high-performance wires
Odyssey batteries
Nitro Gear gears
KICKER® audio system
Magnaflow custom exhaust
17-inch off-road KMC XD 301 Turbine bead-lock wheels
Mickey Thompson Baja Claw 35-inch off-road tires
Wheel clearance expansion setup
WARN® winch
Rock sliders and bumpers
Custom roof rack, headlamps and taillamps
Bulldog LED lighting
Roadwire custom leather interior design

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