2017 SEMA: Ford F-150 Raptor takes inspiration from Xbox One X

Article by Christian A., on November 3, 2017

It was not very long ago when we first saw the Ford F-150 Raptor, and already we have seen a number of interesting variants of the said model. From a police truck, and now to an Xbox One X Edition, that was specially made for gamers. Its release is timed to nearly coincide with Microsoft’s launch of its newest gaming console, the Xbox One X, on November 7. It will be the fourth generation Xbox console since it was first launched. This videogame-inspired F-150 Raptor is showcased at the 2017 SEMA Show in Vegas. Of course, it is dressed in a unique Xbox livery and has got a number of added performance cues.

The 2017 Ford F-150 Raptor Xbox One X Edition was designed with a number of video-game inspired design elements such as custom graphics, paint, and even the upholstery - all of which are inspired by Xbox One X’s internal codename “project Scorpio”. The exterior is finished in a subtle matte grey paint, with matching white accents all over, and of course, Forza Motorsport decals by the front wheel. Some of which include a giant “X” as well as the words “Project Scorpio” across the windshield. This truck is basically an Xbox on wheels.

To make it even more special, it had been given custom wheels, bumpers, a chase rack, and some green LED lighting of course - the same hue that has been used on every Xbox since 2001. There are performance modifications that come standard like the Fabtech six-inch lift kit, upgraded Alcon brakes, and Addictive Desert Designs intercooler and a Ford Performance Borla exhaust. However, it was not mentioned whether this would give the standard Raptor added horsepower. But without any modifications whatsoever, it does deliver an impressive 450 horsepower (335 kilowatts) from its 3.5 liter EcoBoost V6.

Senior Director of Business and Partnerships for the Forza Franchise, Mike Humphreys, said that they have been quite happy with their partnership with Ford Performance, and that it is a privilege for them to be able to work on this special edition F-150 Raptor, an iconic model. The Raptor is an icon that was based on another icon, which was the Ford F-150 pickup. Therefore, the outcome is definitely a technical excellence and off-road innovations that will make it a Forza fan favourite.

Ford’s performance marketing manager Henry Ford III, on the other hand, says that the Xbox One X is the world’s most powerful console. He went on to describe it as the benchmark in the console gaming world.

After making its very first appearance at SEMA, the special edition F-150 Raptor will make its virtual appearance in the new Forza Motorsport 7 video game, which is scheduled to come out sometime next year.

Press Release

Ford Performance and Xbox Collaborate on Custom F-150 Raptor to Appear at SEMA and in Forza Motorsport 7

In celebration of the November 7 launch of the Xbox One X, Ford Performance and Xbox have teamed up to create a specially-modified Xbox One X version of the new F-150 Raptor which will be showcased this week at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. In addition, early next year, this version of the F-150 Raptor will be available for free to Forza Motorsport 7 players within the game.

“The Xbox One X is the world’s most powerful console,” said Henry Ford III, Ford Performance Marketing Manager. “It’s the benchmark in the console gaming world, while F-150 Raptor is its equivalent in the world of pickup trucks.”

“We have long enjoyed and valued our partnership with Ford Performance and feel privileged to work with them on the incredible F-150 Raptor, an iconic American legend,” said Mike Humphreys, Senior Director, Business and Partnerships for Forza Franchise, Turn 10 Studios. “The Ford Raptor is built on top of another iconic legend, the Ford F-150 pickup, resulting in technical excellence and off-road innovations that make it a Forza fan favorite.”

The 2017 Ford F-150 Raptor Xbox One X Edition boasts unique graphics, paint, and upholstery inspired by the console’s internal code name, “Project Scorpio,” as well as the Raptor’s desert racing heritage. Custom wheels, bumpers, chase rack and LED lighting in Xbox’s signature green complete the look. Performance-enhancing modifications include a Fabtech six-inch lift kit, upgraded Alcon brakes, Addictive Desert Designs intercooler and Ford Performance Borla exhaust.

The partnership between Ford Performance and Xbox showcases storied brands with deep roots in performance. Whether it’s a track-shredding supercar taking on competitors at Le Mans, or the world’s most powerful gaming console that’s the best place to play gaming’s biggest blockbusters, fans win with some of the best products on the market today.

The partnership between Ford and Forza goes back over a dozen years to the first Forza Motorsport and the original Xbox. Today, Forza features more Ford vehicles than any other video game, with the Fiesta ST, Focus RS, Mustang GT 350, F-150 Raptor and Ford GT each making their video game debut in the Forza series, the latter two as cover cars.

Source: Microsoft

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